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What we can learn from tweets and Co. for open end analysis

Exhaustive manual coding of open-ended responses is still an everyday reality. Thanks to technological advances we nowadays have text analytics. The main models behind it can only unleash their power with longer text, not with short statements we...

Catalogue: Congress 2018
Authors: Danika Smit, Selina Pietsch
September 23, 2018


Ceremony: YES! (Young ESOMAR Society) Award Finalists

6 young researchers take centre stage at the Congress to WOW us with their #Brilliance! Each has only 60 seconds to pitch their idea.

Catalogue: Congress 2018
Authors: Danika Smit, Emily Ozer, Hillary Ogwayo, Ray Xavery, Zeynep Kasap, Kevin Benny, Selina Pietsch
September 23, 2018


Real people don't live in corporate offices

If you want to learn about the people who use or don't use your products, you need to Get Out Of The Office (GOOTO).

Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Author: Dan Wish
December 12, 2018


Neuroscience applied

How to effectively communicate a social media campaign that encourages reporting against child and adolescent abuse? In a pro-bono copy-testing study, we optimized the Liberta Institute's campaign, which contributed to an increase in 10.3% of abuse...

Catalogue: Latin America 2019
Authors: Aline Souza, Janaína Brizante
Company: Nielsen
April 8, 2019


Content rockstars

It?s not every daythat a small millennial insights team step changes in-market impact in a hugemultinational. In 2017, UnileverCMI created the Content Centre of Excellence as a small team to step-change content capabilities in Unilever. We...

Catalogue: Client Summit 2019- Autumn Edition
Author: Namita Mediratta
Company: Unilever
October 3, 2019


There's something about market research

In the past, market research has suffered from a poor reputation and whilst the industry is evolving, it continues to be a fairly elusive career choice that is difficult to define. That said we are seeing increasing numbers of enthusiastic young...

Catalogue: Congress 2014: What Inspires?
Authors: Katie Aylward, Samantha Bond
Company: Northstar Research
June 15, 2014


Kids of today and tomorrow (Spanish)

Research shapes our brands, inspires our content and helps us communicate with our audiences. Nickelodeon has undertaken the most detailed, far-reaching analysis to date of 9-14 year olds. Given the geographic scope of the study, we provide in-depth...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Jo McIlvenna, Carlos Garcia
June 15, 2014


Early inspirations

Keynote speaker: Jordan Casey, CEO, Founder, Programmer & Designer, Casey Games, Ireland.

Catalogue: Congress 2014: What Inspires?
Author: Jordon Casey
June 15, 2014


Chinese gen Y: The generation of opportunities

This paper offers the key findings from a study done on Generation Y (born 1980 to 1990) in China, providing a close look at these new Chinese super consumers that shape the presence and the future of the mass Chinese consumer society. By exploring...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Sami Wong, Dirk Ziems
Company: concept m research + consulting GmbH
June 15, 2016