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Videos

Social marketing campaigns, inequality and materialism

This research is expected to provide valid and reliable constructions and methods regarding the factors behind the intention to participate in social marketing campaigns. The presentation also hopes to explain the impact towards the perceived images...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Iwan Murty, Godo Tjahjono
Company: Ipsos MRBI
June 15, 2016
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Citation

Murty and Tjahjono (2016a, June 15). Social marketing campaigns, inequality and materialism. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/social-marketing-campaigns-inequality-and-materialism


Videos

Connecting with consumers: A new way of plugging in

When we think of the future of connecting to the ever-digital consumer, we often imagine the Internet of Things, digital devices, virtual worlds and other ways to plug into their universe, but this way of connecting is inherently limited unless we...

Catalogue: Congress 2016: #WOW
Author: Nikki Lavoie
June 15, 2016
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Citation

Lavoie, N. (2016a, June 15). Connecting with consumers: A new way of plugging in. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/connecting-with-consumers-a-new-way-of-plugging-in


Videos

Bringing mindfulness into micro moments

In an ideal world, we would all be mindful every moment of our lives & keep track of exactly how we feel and what we are thinking. However, about 47% of our waking hours are spent thinking about what isn't going on. Consumer research often relies...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Sushma Panchawati, Jayadevan Ambat, Prithvi Raj, Ravi Dixit
Company: Nielsen
June 15, 2016
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Citation

Panchawati, Ambat, Raj and Dixit (2016a, June 15). Bringing mindfulness into micro moments. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/bringing-mindfulness-into-micro-moments-8694


Videos

Myths VS facts

While the ageing phenomenon poses challenges to social and economic development, products and services that serve the needs of the senior consumers appear to be underdeveloped, especially in Asia where the speed at which the population is ageing...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Dangjaithawin Anantachai
Company: INTAGE HOLDINGS Inc.
June 15, 2016
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Citation

Anantachai, D. (2016a, June 15). Myths VS facts. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/myths-vs-facts


Videos

How to save two industries and make a little money

Digital Segment Targeting is the name we give to a new set of techniques that involve scaling up attitudinal data via lookalike modelling to identify a large constituency within the general population that are likely to have the same attitudes, and...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Alistair Leathwood
Company: KANTAR TNS Malaysia
June 15, 2016
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Citation

Leathwood, A. (2016a, June 15). How to save two industries and make a little money. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/how-to-save-two-industries-and-make-a-little-money


Videos

Doctor, doctor, I've been dabbling in non-conscious measurement

Working in research for a decade, Tom thinks he has amassed sufficient experience to tackle most research challenges. Whilst he cares very much about his work, Tom has inadvertently become complacent. He embraced the switch to online research with...

Catalogue: Congress 2016: #WOW
Authors: Dipesh Mistry, Samantha Bond
June 15, 2016
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Citation

Mistry and Bond (2016a, June 15). Doctor, doctor, I've been dabbling in non-conscious measurement. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/doctor-doctor-i-ve-been-dabbling-in-non-conscious-measurement


Videos

Stay AGILE or?

Agile methodology is based on iterative and incremental development. The requirements and solutions evolve through collaboration between teams that are self-organising and cross-functional, involving all stakeholders. The agile market research...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Pravin Shekar
June 15, 2016
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Citation

Shekar, P. (2016a, June 15). Stay AGILE or?. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/-stay-agile-or-


Videos

Partnership, marriage, hookup, or one night stand?

Our ecosystem, comprising client, agency, and consumer is being impacted by the shift of marketing budgets towards digital expenditure, and away from traditional. Different consumer behaviour patterns and resultant media allocation influence the...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: David McCallum, Tomoko Nishi
June 15, 2016
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Citation

McCallum and Nishi (2016a, June 15). Partnership, marriage, hookup, or one night stand?. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/partnership-marriage-hookup-or-one-night-stand-


Videos

Shaping the future

Shaping the Future might at first glance seem to be a study of macroforces and trends. Nevertheless, its objectives were much more challenging.?We set ourselves the challenge not just of finding new frames of reference to consider the future, but...

Catalogue: Congress 2016: #WOW
Author: Daniel Castejón
June 15, 2016
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Citation

Castejón, D. (2016a, June 15). Shaping the future. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/shaping-the-future