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Research papers

Audience measurement and communication effectiveness

Every day, managers of T.V, channels, in France like in most other western Countries, receive in their office tables and graphs showing the day before audience of T.V. broadcasts. They discover the number of viewers at each time segment throughout...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Michel Brulé
Company: BVA Group
June 15, 1992
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Citation

Brulé, M. (1992a, June 15). Audience measurement and communication effectiveness. ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/audience-measurement-and-communication-effectiveness


Research papers

Measures of quality in Canadian broadcasting

The paper reviews the state of audience measures of quality in Canada in relation to developments in other countries. The general problems associated with qualitative measures of quality are considered in light of a specific example of family drama...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Philip Savage
June 15, 1992
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Citation

Savage, P. (1992a, June 15). Measures of quality in Canadian broadcasting. ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/measures-of-quality-in-canadian-broadcasting


Research papers

Future technology impact on broadcast audience research data collection

In the United States, Nielsen collects viewing information daily using over 20 audience measurement systems installed in national, local and single source household panels. The fundamental product of these systems is television viewing information...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: William L. Thomas
Company: Nielsen
June 15, 1992
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Citation

Thomas, W. L. (1992a, June 15). Future technology impact on broadcast audience research data collection. ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/future-technology-impact-on-broadcast-audience-research-data-collection


Research papers

Tv audience segments based on viewing behaviour

The paper gives examples of new type of analyses and findings of television audience behaviour. The findings are based on analyzing respondent -level data of metered audience measurement. The YLE research department is using its own methods and...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Authors: Heikki J. Kasari, Seija Nurmi
June 15, 1992
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Citation

Kasari and Nurmi (1992a, June 15). Tv audience segments based on viewing behaviour. ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/tv-audience-segments-based-on-viewing-behaviour