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Research papers

Estimating new product price elasticity before launching

In this paper, the authors describe a method that has been tested for many years. It offers a means for testing and evaluating the sales effect of price decisions based on consumer survey data at various price levels before the product's new price...

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Authors: Peter Sampson, Lynn Y.S. Lin
Company: Burke, Inc.
October 26, 1987
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Citation

Sampson and Lin (1987a, October 26). Estimating new product price elasticity before launching . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/estimating-new-product-price-elasticity-before-launching-


Research papers

Service strategies in practice

In order to set the scene for the topic on which I am going to speak I will have to give you a few details about SAS Service Partner. The Catering Company which today operates under the name SAS Service Partner was established in 1961 as SAS Catering...

Catalogue: Seminar 1987: Strategies For Service Management
Author: Ivar Samrén
June 15, 1987
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Citation

Samrén, I. (1987a, June 15). Service strategies in practice. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/service-strategies-in-practice


Research papers

The marketing of a marketing research agency

The author proposed a number of theses, concerning the marketing of the marketing research profession. Based on his experience with INTER/VIEW Holland, he provided a number of practical guidelines for developing a marketing oriented research...

Catalogue: Seminar 1987: Strategies For Service Management
Author: Frans Goudart
Company: Burke, Inc.
June 15, 1987
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Citation

Goudart, F. (1987a, June 15). The marketing of a marketing research agency. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-marketing-of-a-marketing-research-agency


Research papers

Developing a service strategy

The basis of my paper concerns the development of Service Management Strategies. With this in mind, my presentation is split into three distinct parts.

Catalogue: Seminar 1987: Strategies For Service Management
Author: Conrad Free
June 15, 1987
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Citation

Free, C. (1987a, June 15). Developing a service strategy. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/developing-a-service-strategy


Research papers

Data gathering and forecasting difficulties in the developing countries

This paper considers the problems of collecting data for sales forecasting and marketing decision making in the developing countries. Included in the discussion is an evaluation of the sales forecasting experience of a small number of Canadian firms...

Catalogue: Seminar 1987: Research In Arab Countries
Authors: Erdener Kaynak, Gillian Rice
June 15, 1987
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Citation

Kaynak and Rice (1987a, June 15). Data gathering and forecasting difficulties in the developing countries. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/data-gathering-and-forecasting-difficulties-in-the-developing-countries


Research papers

A new tool for concept testing in services

Concept testing in the field of services is not yet fully developed. That is why SOFRES and the BUY © TEST network all over the world propose a new tool: the CHOICE © Test. CHOICE © is basically a quantitative method but brings also many...

Catalogue: Seminar 1987: Strategies For Service Management
Authors: Dominique Saint-Paul, Michéle Monin-Poucin
Company: KANTAR TNS Malaysia
June 15, 1987
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Citation

Saint-Paul and Monin-Poucin (1987a, June 15). A new tool for concept testing in services. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/a-new-tool-for-concept-testing-in-services


Research papers

Getting the basics right

The first part of the paper puts the case for undertaking qualitative research within a comprehensive model of consumer dynamics that cover the basics of product and brand use and choice. It discusses the role of qualitative research in going beyond...

Catalogue: Seminar 1986: Qualitative Methods Of Research
Author: Peter Sampson
Company: Burke, Inc.
June 15, 1986
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Citation

Sampson, P. (1986a, June 15). Getting the basics right. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/getting-the-basics-right


Research papers

Improving the standing of manufacturers among their key retail accounts

This paper describes how the growing concentration of retail power has made it increasingly important for manufacturers to optimise their relations with their key customers in order to secure a more favourable position there. This need has stimulated...

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth
Authors: Martin Simmons, Michael Hague-Moss
June 4, 1986
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Citation

Simmons and Hague-Moss (1986a, June 04). Improving the standing of manufacturers among their key retail accounts . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/improving-the-standing-of-manufacturers-among-their-key-retail-accounts-


Research papers

Changing distribution channel relationship in the Eighties

Yugoslavia nowadays has a powerful textile and garments industry which is relatively evenly spread throughout her territory and which unites more than a hundred years of experience on the one hand, and energy and initiative of a young industry on the...

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth
Authors: Zivorad Zlatkovic, Mile Jovic
June 4, 1986
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Citation

Zlatkovic and Jovic (1986a, June 04). Changing distribution channel relationship in the Eighties. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/changing-distribution-channel-relationship-in-the-eighties