Resources Library by ANA

If 'We' not 'I'...Then what?

Excellence in any discipline must sometimes mean moving on from accepted practice and principles rather than doing the same thing again and again (albeit to increasingly high standards). This presentation describes the practical and theoretical...

Catalogue: Congress 2007: Excellence

Author: Mark Earls

September 19, 2007

Web 2.0 and beyond

Web 2.0 enables users to generate, disseminate and share previously unheard of amounts of information within the web. This necessarily creates information overload, much of it useless to corporations, thus obscuring highly valuable bits and...

Catalogue: Congress 2007: Excellence

Authors: Marc Drüner, Werner Remmele

September 19, 2007

Valuing in-store marketing

The P.R.I.S.M. Initiative has established an in-store media approach that can use traffic measurement inside a few stores to estimate traffic inside all stores in a chain by modeling the relationship between traffic and sales, moderated by store and...

Catalogue: WM3 2007

Author: Kathryn Young

Companies: Nielsen, Procter & Gamble

June 3, 2007

Measure twice and cut once

Media planning should concern itself with measuring what matters most. This is not the number of media exposure since ad recall does not follow media consumption well, high share-of-voice is not efficient, and advertising does not work in a linear...

Catalogue: WM3 2007

Author: John Hallward

Company: Ipsos MRBI

June 3, 2007

Project Apollo: Consumer-centric insights

The elusive, often hoped for and most desirous forms of data for most advertising researchers are single source data. Project Apollo has begun to deliver these data in the United States and we are all waiting with baited breath. Why? What is the...

Catalogue: WM3 2007

Authors: Donald Gloeckler, Leslie Wood

Company: Procter & Gamble

June 3, 2007

This could be heaven

Today's measures of vehicle exposure will not be the measures of the future. Increasing sample sizes will eventually lose the battle as a consequence of ever-increasing fragmentation of media behaviour.Fusion of existing currencies will not be the...

Catalogue: WM3 2007

Author: John H. Faasse

June 3, 2007

Response rates

This paper argues that truly active and fully beneficial panel management can only be achieved by identifying and exploring the various factors affecting response rates.Not only is a pragmatic approach to response rates the cornerstone of successful...

Catalogue: Panel Research 2006

Author: Andrei Postoaca

Company: Ipsos MRBI

October 8, 2006

Overnight sensations, or long-term feelings?

Market research in general, and in the Telecoms sector not least of all, tends towards the rational and the linear, assuming that the market is consciously aware of what it does and why it does it, and that simply by asking the question, it will...

Catalogue: Telecom 2006

Author: Neil McPhee

October 8, 2006

The qualitative story

What is storytelling and how can it be applied to a market research context?The very notion of storytelling having any application to business and to research (given its scientific heritage) is an arguably novel concept. It is only recently as...

Catalogue: Qualitative 2006

Author: Candice Blumenthal

October 8, 2006