Resources Library by ANA

Consumer understanding in the age of entrepreneurship

Consumer research (CR) is a premium product offering which often represents an unaffordable luxury for small companies. At first glance, the notion that CR is expensive may sound ridiculous; but taking into account that by far the greatest consumers...

Catalogue: Latin America 2016: Research Renovation

Authors: Alejandro Salgado-Montejo, Carlos Velasco, Charles Spence, Carolina Maya, Andy T. Woods

April 13, 2016

A butterfly's wings: from chaos to opportunity

Today’s consumer juggles multiple devices and uses a diverse set of apps and services, spanning categories and brands, across work and life. Traditional ways of understanding consumer dynamics are insufficient for providing a true picture of a...

Catalogue: Congress 2015: Revelations

Authors: Reed Cundiff, Mike Egner, Kelsey Vaughn

Company: Ipsos MRBI

October 1, 2015

Mobile messaging apps: 800+ million captive consumers for real time insight

This paper describes the learnings and insights gained by the novel use of mobile instant messaging app (WeChat) to collect consumer data. Snacking behaviour was recorded to learn how a combination of qualitative, quantitative and observational...

Catalogue: Asia Pacific 2015: Asia Means Business

Authors: Navin Williams, Mark Sismey, Pippa Bailey, Simon Harris, Siobhan Churchill

Company: MMR Research Worldwide Ltd

June 15, 2015

The zero moment of memory

This one-of-a-kind research is truly thought-provoking and may change the way you use technology. This lively presentation based on client and agency dialogue will illustrate a combination of emerging research methodologies through different...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research

Authors: Olga Churkina-Voigt, Nick Drew

June 17, 2014

The fickle mistress

Our research studies over the years on the impact of change on loyal consumers show that they are excessively sensitive to change, But what is interesting is the fact that, parallel to the drive for stability, there is a drive for change. We call...

Catalogue: Global Qualitative 2014: Research Renaissance

Author: Shobha Prasad

June 15, 2014

The new multi-screen world

From smartphones and tablets to laptops and television, 90% of all media interactions [in the USA] today are screen-based. We took a closer look and discovered that there are two distinct ways people move among screens to get stuff done:...

Catalogue: Latin America 2014: Accelerating Growth

Authors: Gonzalo Barbieri, Daniel Finder

Company: Ipsos MRBI

April 4, 2014

Emotion and inspiration at the Van Gogh Museum

Emotion drives consumer behaviour and lies at the heart of consumers' brand decisions. This is a case study of a successfully executed research study on human and brand related emotions in a worldwide renowned museum. The Van Gogh Museum and TNS have...

Catalogue: Congress 2013: Think Big

Authors: Saskia Brocx, Laurine van de Wiel

Company: KANTAR TNS Malaysia

September 26, 2013

You love the Web? But how much?

The Boston Consulting Group recently conducted various research projects to quantify the value of the internet to consumers generally and for some specific activities. We anchored these studies on the concept of Consumer Surplus, developing a series...

Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research

Authors: Emmanuel Huet, Gabriela Barrios

June 23, 2013

Self-ethnography for user experience design

An evolved approach to capturing and understanding consumer behaviour that utilises mobile and online tools in one project stream is demonstrated in this presentation. a meta-cognitive approach to self-ethnography that involves training participants...

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action

Authors: Sharmila Subramanian, Katherine Gough

Company: Face

November 8, 2012