Resources Library by ANA

Highlights of international reaction and attitude programs

One of the commitments of Citicorp is to provide the climate and resources that will enable all staff members to advance on merit as far as their talents and skills will take them. This is part of the Citicorp approach to concern for individual staff...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally

Author: CITICORP B.V.

June 15, 1982

Optimizing profitability through research amongst retail customers and staff

The study provided measures of the standing of W.H. Smith and its competition on specially-collected attitude dimensions. It also identified which aspects of the staff or the service they provide matter most to customers, and showed how the intensity...

Catalogue: ESOMAR Congress 1981: Research For Profitability

Authors: Fred Y. Phillips, Robert Falconer

August 23, 1981

The role of the employee in retail profitability

In 1976, Woolworth's management were given a clear indication that a problem existed when MORI presented the findings of a major study they had carried out on the attitudes of Woolworth employees to the company. Although the main objective of the...

Catalogue: ESOMAR Congress 1981: Research For Profitability

Authors: Keith Willoughby, Robert M. Worcester

Company: IPSOS

August 23, 1981

How British and American employees view their companies and their jobs

This paper examines American and British attitude data bases and compares American managers' and employees' attitudes to British managers' and employees' attitudes. Data for these comparisons are derived from: Hay Associates and ORC in the USA, and...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research

Authors: Michael R. Cooper, Robert M. Worcester

June 15, 1981

Research in communications media based on an attitudinal survey in a major subsidiary of a world ranking European multi-national

The paper will trace a critical path commencing with the outcome of post employment interviews through a research programme where every employee was given the opportunity to participate in a survey covering communications, attitude to work,...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research

Author: Ray G. Howell

June 15, 1981

Neighbour and worker attitudes toward chemical industry issues

This paper sets forth the results of a recent study of public, neighbour and worker attitudes toward chemical companies in general, and toward chemicals and cancer risk in particular. Some of the results of that study are summarised in this paper. In...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research

Author: René Zentner

Company: Shell Global

June 15, 1981

Internal communications within Dunlop

The paper reports on the findings of a survey undertaken among a UK based sample of Dunlop employees with a view to evaluating internal communications within the company. The specific objectives of the survey were to discover: 1) Attitudes towards...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research

Author: Kingston P. Pratt

June 15, 1981

Research report into employer imagery

The aims of the research reported here were: 1. To gauge the advantages and disadvantages relatedto working locally or in Central London; 2. To assess the awareness of Dixons in relationto other local stores, namely Argos, Greens, and Foursquare;3....

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

October 1, 1978

Qualitative research into potential employees perceptions of B.I.C.C

This document contains the results of a qualitativeinvestigation by CRAM into potential employees' perceptionsof BICC as a company and as an employee of graduate labor. 

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

September 1, 1976