Resources Library by ANA

Innovation in estimation

Until 2005, the precision of radio audience indicators was estimated by formulae based on normality assumptions, which are not strictly verified in the case of empirical surveys with complex plans.In this context, a research programme was launched in...

Catalogue: WM3 2007

Authors: Joël Chaskalovic, Aurélie Vanheuverzwyn

Company: Mediametrie

June 3, 2007

Lifestyles of the ad averse

This paper explores the attitudes and media behavior of consumers who claim to dislike advertising and therefore avoid their exposure to marketers' messages.From the findings a framework is proposed for evaluating advertising which strategists can...

Catalogue: WM3 2007

Authors: Grace Ann Bennett, Melissa Ross, Tom Willerer, Beth Uyenco

Companies: KANTAR TNS Malaysia, Microsoft

June 3, 2007

The long media tail

This paper maps out how the media and advertising world is evolving and growing a Long Media Tail.It refers to advertisers and how they are approaching media communications in this new world and outlines what questions they have when making...

Catalogue: WM3 2007

Author: Sue Elms

Company: KANTAR TNS Malaysia

June 3, 2007

Changing consumer perceptions and expectations

Who is our media user? The VRT study department's triangular study conceived together with Synovate/Censydiam outlines a very detailed image of the media user in a multimedia context. What are the media needs of the Fleming, how are these evolving...

Catalogue: Worldwide Multi Media Measurement 2006

Authors: Daniël Poesmans, Wouter Quartier

June 4, 2006

Key performance indicators in the multi media environment

This paper provides an experimental design, where the calculation methods for the different media are used for all media and then compared. In this multimedia world, it is practical to have more key performance indicators available in order to...

Catalogue: Worldwide Multi Media Measurement 2006

Author: Bernhard Engel

June 4, 2006

Project Apollo's spotlight on consumers and ROI

Project Apollo collects and connects three types of information: 1) multimedia message exposure, 2) consumer lifestyle information, and 3) actual purchase behavior.The promise of this new multimedia, single-source service is demonstrated via two sets...

Catalogue: Worldwide Multi Media Measurement 2006

Authors: Donald Gloeckler, Leslie Wood, Linda Dupree

Company: Procter & Gamble

June 4, 2006

Consumer behaviour in a multi-media environment

This paper examines the nature of the market for news given the presence of multiple providers across multiple distribution channels.Do traditional media channels compete with online channels, or are they (partial) complements and potential brand...

Catalogue: Worldwide Multi Media Measurement 2006

Authors: James H. Collins, Kathleen P. Mahoney

June 4, 2006

The IPA touchpoints initiative

The new global media landscape led to an explosion in communications research as advertisers, agencies and media owners try to chart an effective path through this labyrinth.However, in the UK and most developed advertising markets, the joint...

Catalogue: Worldwide Multi Media Measurement 2006

Authors: Lynne Robinson, Jennie Beck, Steve Wilcox

Company: KANTAR TNS Malaysia

June 4, 2006

Research World (June 2006)

We are witnessing a media explosion worldwide and the question is: can media measurement companies run fast enough to keep up? Traditional media such as print, TV, radio, cinema and outdoor, have in recent years been joined by other platforms such as...

Catalogue: Research World 2006

Author: ESOMAR B.V.

June 1, 2006