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Research papers

What changes will be needed within the research agency?- Radical change, evolution or heads down?

Significant changes have occurred within multinationals during the past few years and most of them are now in the process of implementing new international marketing programmes. The paper is divided into two parts. The first part reviews the major...

Catalogue: Seminar 1993: Marketing And International Research
Author: Katherine Passerieu
Company: Harris Interactive (Europe)
June 15, 1993

Research papers

Changing roles and new opportunities in the international client-agency relationship or are we using a sextant to steer a spaceship?

Today the kinds of projects undertaken by research managers are no longer confined to traditional types of research. There are projects bringing together cross-functional teams and consumers to brainstorm ideas or to solve problems; there are...

Catalogue: Seminar 1993: Marketing And International Research
Author: Kay Broadbent
June 15, 1993

Research papers

How to meet client's needs?

Modem society is characterized by change : technological, political, economic... These changes all contribute to socio-cultural evolution, that is to say our evolving vision our ourselves and of the society in which we live. This, in turn, influences...

Catalogue: Seminar 1993: Marketing And International Research
Authors: Michel Ladet, François Montrelay
Company: RISC International (Europe) SA
June 15, 1993

Research papers

The challenges of the Gulf consumer markets in the 1990s

No market can remain easy and unchallenging for ever. A market's qualitative and quantitative dimensions are altered with movements in environmental factors. Changes in business opportunities and challenges are a never ending process. Markets in the...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Author: M. Shah Alam
June 15, 1992

Research papers

Adapting research to the new world of marketing

After reviewing and defining what global marketing is (or should be), the talk develops three themes: I. Global marketing will accelerate dramatically: Very powerful economic forces compel leaders of the business community to think globally and act...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Author: George S. Fabian
June 15, 1992

Research papers

Taking a fresh look at old markets

Societies all over the world are changing at a rate faster than ever before, affecting virtually all levels of social, political, and economic life. Markets are going through similar processes, moving increasingly from mass products to products...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Authors: Norbert Homma, Alain de Vulpian
June 15, 1992

Research papers

How to take strategic options in the car industry for the year 2000

Since the beginning of the 20th century, the car has reflected and highlighted the values and symbols of its time, and is now considered as a central element in the day to day life of the modern society. 1. A car manufacturer currently needs four...

Catalogue: Papers 1992: How To Endure In The Durables Industry?
Author: Bruno Colin
Company: RISC S.A.
June 15, 1992

Research papers

Effective communication in a crowded television environment

My purpose here this morning is to present a picture of the emerging worldwide television environment and the implications that has for communications, media planning and research. Not long ago, on April 22 (Earth Day), the world’s scientists...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Robert Warrens
June 15, 1992

Research papers

Requirements for a future agricultural structure in the German federal state of Brandenburg

According to common understanding of the actual tasks of a Federal government system in West Germany, priority lies no doubtly in the smooth running of administration. If we were to compare the agricultural structure of the German Federal State of...

Catalogue: Seminar 1992: European Agriculture In Transition
Author: Jochen Pfeiffer
June 15, 1992