Resources Library by ANA

Users attitudes toward return on marketing research

This paper describes the following: a short introduction of Japan's marketing research industry; future needs for marketing information among research users in Japanese leading companies; research users' attitudes toward marketing research and...

Catalogue: Asia Pacific 2005

Author: Kazuo Kobayashi

March 13, 2005

Brand personality research goes online

Brand personality, initially explored by J. Plummer (1985) and later studied by J. Aaker (1997), is an idea that brands have 'personalities' or a set of human characteristics associated or linked with a brand in many people's minds.It reflects how...

Catalogue: ESOMAR Conference on Marketing 2004

Authors: Joseph Plummer, Ping-yi Lee

October 10, 2004

Perceptions of research in Latin America

We are facing a scenario in transition, in Latin America.What is becoming more important in our activity? What is becoming irrelevant? What is expected from market research? Are we fulfilling the current needs of the clients? In what direction is the...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business

Authors: Ney Luiz Silva, Nelsom Marangoni

September 19, 2004

Over the net

This paper will cover two key steps in US radio syndicated audience measurement. One step is the first use of the internet in a production environment for any step of the measurement process, specifically the consent stage of the survey. The second...

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio

Authors: Ed Cohen, Barbara O'Hare, Lester Jones

June 17, 2004

Print and the online world

In contacts with media researchers around the world the authors have found that there are many questions and blank spots with regard to the new Dutch approach of measuring readership figures in an online panel.This paper explains why this new...

Catalogue: ESOMAR/ARF WAM Conference 2004: Print

Authors: Raymond Ross, Irena Petric

June 15, 2004

Online administration of a print audience measurement study

This paper is an update to the one submitted to the previous WAM conference in summer, 2003. Since that time, Millward Brown IntelliQuest produced a web-based survey for measuring print audiences.The study will be released commercially in fall, 2004....

Catalogue: ESOMAR/ARF WAM Conference 2004: Print

Author: Eric Melton

June 15, 2004

Finding a place in the moving market of information supplies

The paper presents a case study on a survey conducted online among 1,017 French GPs.The authors explain how this survey helped the client define its strategy to conquer its market by gaining a better knowledge of its core target, its real competitors...

Catalogue: Global Healthcare 2004

Authors: Frank Bracq, Van Terradot

February 22, 2004

Are mobile phone users ready for MCASI?

In this paper mobile computer-assisted self-interviewing, MCASI, is tested with users of GPRS phones. The test participants were recruited from a national representative panel by TNSGallup in Norway. The users of the mobile survey were asked to give...

Catalogue: ESOMAR Conference 2004: Technovate 2

Authors: Bjorn Nordlund, Svein Thalberg, Jorn Inge Vestgarden, Ingvar Tjostheim

Company: KANTAR TNS Malaysia

February 1, 2004

From e-surveys to e-interviews

It is difficult to find general principles in web survey design. Empirical research is critical to reveal best practices in the future. This paper presents an additional approach to complement empirical findings. A specific definition of e-interviews...

Catalogue: ESOMAR Conference 2004: Technovate 2

Author: German Loewe

Company: Netquest

February 1, 2004