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Research papers

Pricing research

This present chapter concentrates largely on ad hoc pricing research. Only a brief section on econometrics and simulated test markets is provided. In general, econometric techniques form a quite separate body, which cannot be adequately dealt with in...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Chris Blamires
September 1, 1998
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Citation

Blamires, C. (1998a, September 01). Pricing research. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/pricing-research


Research papers

The debate continues but the emphasis is more about 'quality'

The Monograph will try to explain what is meant by 'quality' and how it may be achieved and improved upon. Its contributors argue that to achieve real quality requires discipline - in the design, execution, analysis, interpretation and presentation...

Catalogue: New Monograph Series Vol.4: Qualitative Research
Author: Peter Sampson
January 1, 1998
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Citation

Sampson, P. (1998a, January 01). The debate continues but the emphasis is more about 'quality'. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-debate-continues-but-the-emphasis-is-more-about-quality-


Research papers

A qualitative futurescape

The theme of this paper is that qualitative research, as it travels through the world exploring new terrain, is now in serious danger of falling into a foul smelling swamp and remaining stuck there. There are, however, challenging peaks to climb...

Catalogue: New Monograph Series Vol.4: Qualitative Research
Author: Wendy Gordon
January 1, 1998
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Citation

Gordon, W. (1998a, January 01). A qualitative futurescape. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/a-qualitative-futurescape


Research papers

The 7 mortal sins in qualitative research

This paper aims to illuminate and investigate the discrepancy between the excellent knowledge of good qualitative research and the practice of applied qualitative research.

Catalogue: New Monograph Series Vol.4: Qualitative Research
Author: Udo Reuter
January 1, 1998
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Citation

Reuter, U. (1998a, January 01). The 7 mortal sins in qualitative research. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-7-mortal-sins-in-qualitative-research


Research papers

Ethnography as a market research tool

This paper is devoted to issues related to the planning and implementing of market research studies with the use of ethnographic and observational approaches. This paper addresses these issues according to a consistent set of principles developed...

Catalogue: New Monograph Series Vol.4: Qualitative Research
Author: Hy Mariampolski
January 1, 1998
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Citation

Mariampolski, H. (1998a, January 01). Ethnography as a market research tool . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/ethnography-as-a-market-research-tool-


Research papers

Cross cultural qualitative research

There is a good deal of misunderstanding about how qualitative researchers work with participants and how participants react in qualitative studies in Asian countries and especially in Japan. In fact, when we do cross-cultural qualitative research in...

Catalogue: New Monograph Series Vol.4: Qualitative Research
Author: Kazuko Ohye
January 1, 1998
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Citation

Ohye, K. (1998a, January 01). Cross cultural qualitative research. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/cross-cultural-qualitative-research


Research papers

Current methodologies in the Middle East and North Africa

The Arab speaking region has distinct social and cultural characteristics which reflect its Islamic foundations and have profound implications for the research procedures which, until now, could be deployed successfully in its markets. A prime...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Soulla Kellas, Anna Rita Baglioni Hadjigavriel
September 1, 1997
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Citation

Kellas and Baglioni Hadjigavriel (1997a, September 01). Current methodologies in the Middle East and North Africa . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/current-methodologies-in-the-middle-east-and-north-africa-


Research papers

Alternative qualitative methodologies

This paper considers a broad range of qualitative methodologies currently being used, other than traditional groups/depth interviews, and examines how popular they are nowadays with both client buyers and agency practitioners alike. Additionally, the...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Sue Redfern, Jennie Maitland, Tracey White
Company: KANTAR TNS Malaysia
September 1, 1997
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Citation

Redfern, Maitland and White (1997a, September 01). Alternative qualitative methodologies . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/alternative-qualitative-methodologies-


Research papers

Ask a cyberquestion!

This paper examines the development of the Internet as its relates to marketing and the role of online customer research. It looks at the changing relationship between marketer and customers, the impact of virtual communities, the development of...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Author: David Pring
September 1, 1997
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Citation

Pring, D. (1997a, September 01). Ask a cyberquestion! . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/ask-a-cyberquestion--5077