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Research papers

Getting the board onside

While getting qualitative research into the boardroom of many organisations may be a challenge, the challenge is multiplied several-fold when the organisation is a major bank in the United Kingdom. This paper provides a case study of such a...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Authors: Martin Walls, Ken Parker
Companies: HSBC Holdings, Discovery Research Group
October 28, 2001

Research papers

Qualitative research

This presentation aims at demonstrating that qualitative research is a powerful tool when a brand is faced with the complexity of differing markets. It starts with the presentation of the current situation of the Hennessy brand, explaining why it is...

Catalogue: ESOMAR Qualitative Ascending Conference 2002
Authors: Mark Whiting, Sandrine McClure
Company: Green Light International
November 10, 2002

Research papers

Can you be half-pregnant?

The concept that there are two types of data (qual and quant) does not necessarily mean that there are only two approaches to research (qual and quant): a blended approach called 'quanti-qual' can also be employed to help a researcher more fully...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003
Author: Michael Mayernik
November 5, 2003

Research papers


Qualitative research at the Creation Center is adding long term strategic value through creating insights based future scenarios and ideating on new product and service concepts. These scenarios allow the decision makers to build their product...

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action
Author: Annette Boehmer
November 8, 2012


Mirror, mirror on the wall

If we define the client as anyone without whom a business wouldn't exist, there is a group of people that are very important to marketing research but are ironically overlooked. In this paper we treat the Respondents with the same interest and...

Catalogue: Webinars 2017
Author: Kristin Hickey
Company: KANTAR TNS Malaysia
December 29, 2017

Research papers

Moving boldly into the future

This paper will examine facets of the current environment for qualitative research for business, how technology is changing this environment, a look at the specifications of some of the qualitative research technology on the market, the criticism and...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Kyle Henderson, Dan Foreman
June 15, 2015