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Research papers

Senior citizens

There is no doubt: The "Senior Citizens Market" is growing all over Europe. Thus developing specific marketing strategies and the adaptation of the touristical offer to the prospective needs of the elderly tourists are becoming more and more...

Catalogue: Seminar 1991: Travel And Tourism Transition
Authors: Martin Lohmann, Astrid Kösterke
June 15, 1991
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Citation

Lohmann and Kösterke (1991a, June 15). Senior citizens. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/senior-citizens


Research papers

New product research in the travel and tourism market

New Product Development in the FMCG market is well documented and there are a number of volumetric forecasting models available. However since most of these rely on measures of trial and repeat purchase they are of little use in markets where the...

Catalogue: Seminar 1991: Travel And Tourism Transition
Author: Charles Ilsley
Company: FDS International Ltd
June 15, 1991
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Citation

Ilsley, C. (1991a, June 15). New product research in the travel and tourism market. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/new-product-research-in-the-travel-and-tourism-market


Research papers

Leisure futures

The purpose of this paper is to provide an overview of key influences on the leisure sector in the 1990s. Taking a picture of current leisure patterns as a starting point, the presentation will go on to focus on the key economic and social changes...

Catalogue: Seminar 1991: Travel And Tourism Transition
Authors: Gerard O'Neill, Fiona Stewart
June 15, 1991
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Citation

O'Neill and Stewart (1991a, June 15). Leisure futures. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/leisure-futures


Research papers

The European business travel market

This paper contains a discussion of the methods by which the value of the European business travel market is estimated and reviews the types of research undertaken in the business travel sector. The basic shortcomings of using market research to...

Catalogue: Seminar 1991: Travel And Tourism Transition
Author: Kevin O’Brien
June 15, 1991
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Citation

O’Brien, K. (1991a, June 15). The European business travel market. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/the-european-business-travel-market


Research papers

An evaluation study of joint EC/ETC advertising to American prospects for pleasure travel to Europe

This paper illustrates the use of multi-criteria to evaluate an international travel advertising campaign. The effectiveness of print advertisements that contain coupons for response were measured on several different criteria: 1) the number of...

Catalogue: Seminar 1991: Travel And Tourism Transition
Author: Edward Berrol
Company: Ogilvy
June 15, 1991
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Citation

Berrol, E. (1991a, June 15). An evaluation study of joint EC/ETC advertising to American prospects for pleasure travel to Europe. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/an-evaluation-study-of-joint-ec-etc-advertising-to-american-prospects-for-pleasure-travel-to-europe


Research papers

Measuring perceived quality and satisfaction

The paper focuses on measuring perceived quality and customer satisfaction. Following the introduction the paper consists of four sections. First a review of monitoring systems used by service industries is provided. The review examines key methods...

Catalogue: Seminar 1991: Travel And Tourism Transition
Author: Dan Sarel
June 15, 1991
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Citation

Sarel, D. (1991a, June 15). Measuring perceived quality and satisfaction. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/measuring-perceived-quality-and-satisfaction


Research papers

Country image

This paper divides into two main sections: the first section deals with background details to the Country Image study including the reasons why it was conducted, how it was designed, and the specific relevance of the study to the travel and tourism...

Catalogue: Seminar 1991: Travel And Tourism Transition
Authors: Eamonn Williams, Tim Clarke
June 15, 1991
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Citation

Williams and Clarke (1991a, June 15). Country image. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/country-image


Research papers

Approaches to tracking the impact of national destination advertising

The approach adopted to assessing the effectiveness of national destination advertising, where the final sale is not made in an easily measured fashion, should ideally be multi- facetted. In the case of major changes in advertising campaigns made by...

Catalogue: Seminar 1991: Travel And Tourism Transition
Author: Ciaran Tuite
June 15, 1991
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Citation

Tuite, C. (1991a, June 15). Approaches to tracking the impact of national destination advertising. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/approaches-to-tracking-the-impact-of-national-destination-advertising


Research papers

Developments in youth tourism in recent decades and their impact on the youth hostel movement In Europe

The Youth Hostel movement had become world-wide by the 1960’s. It had at this time a near monopoly of organised international Budget Youth Tourism, on the basis of providing simple accommodation without frills for travelling youth. At some time...

Catalogue: Seminar 1991: Travel And Tourism Transition
Authors: John Parfitt, Andrew Chinneck
June 15, 1991
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Citation

Parfitt and Chinneck (1991a, June 15). Developments in youth tourism in recent decades and their impact on the youth hostel movement In Europe. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/developments-in-youth-tourism-in-recent-decades-and-their-impact-on-the-youth-hostel-movement-in-europe