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Research papers

Breaking down barriers

The research industry is still wedded to the old paradigms of research. These evolved to meet the needs of different business functions and reflect the business thinking that was dominant at the times they emerged. Business thinking has moved on but...

Catalogue: Congress 2006: Foresight
Author: Peter Hutton
September 17, 2006

Research reports

Global Market Research 2005

At the outset of this year, our aim at ESOMAR was to build on the success of the report and to improve in areas such as reliability of information and the depth of analysis. We have focussed on more robust data collection processes and brought a more...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 1, 2006

Research papers

Made in Asia

Many experienced companies realize that Asia is not one market but rather consists of multiple markets. However, while companies focus on tailoring products and brands for local consumers, they are overlooking an important fact in understanding...

Catalogue: Asia Pacific 2006
Authors: Giana Eckhardt, Sunny Hahn, Myoungwha Choi
Company: McKinsey & Company
March 19, 2006

Research papers

Harnessing the grapevine

The rise of word-of-mouth is placing increasing importance on consumers at the centre of the conversation.These consumers, once identified, can be a valuable resource not only for carrying messages, but throughout the marketing cycle from identifying...

Catalogue: Congress 2005: Making A Difference
Authors: Jan Berry, Tim Wragg
Company: GfK
September 21, 2005

Research papers

Research and corporate responsibility

This presentation describes the role of stakeholder opinion research in helping companies develop robust corporate responsibility policies, practices and communications. It outlines the application of research in identifying priority issues,...

Catalogue: Congress 2005: Making A Difference
Authors: Jenny Dawkins, Brian Gosschalk
Company: Ipsos MRBI
September 21, 2005

Research papers

The values advantage

This presentation deals with a highly pertinent and relevant issue in modern life: that of understanding values and how these can have a positive effect on business strategy in order to affect the bottom line and shareholder value and vital aspects...

Catalogue: Congress 2005: Making A Difference
Authors: Madeline Hamill, Brian Hall
September 21, 2005

Research papers

Convincing people

People are inundated with polls, findings and figures. This is blunting their perceptions of the value of research, just as the business world has become sold on 'getting closer to your customer'.Not your problem? Think again. It's a time-bomb. We...

Catalogue: Congress 2005: Making A Difference
Author: Neil Swan
Company: Ipsos MRBI
September 21, 2005

Research reports

Global Prices Study 2005

An overview of the cost of market research projects worldwide. This is the sixth study of this kind to be conducted. 2,263 research agencies were invited to participate. Of those, 522 completed the online questionnaire, which was hosted by NEBU BV...

Catalogue: ESOMAR Global Prices Study
Author: ESOMAR B.V.
June 1, 2005

Research papers

Spot on

The paper presents a business case from the baby care category. It describes how the organization of the baby care shelf according to consumer/shopper needs leads to a win-win-win for the consumer, the retailer and manufacturers.These learnings were...

Catalogue: ESOMAR Retailing Industry Conference 2005
Author: Susanne Schlichting
Company: Procter & Gamble
April 19, 2005