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Research papers
Truth beyond common beliefs
The deduction of partial utilities within conjoint analyses is based on the assumption that people maximise their utility (homo oeconomicus). This assumption is contradicted by a broad swathe of empirical findings which have demonstrated that people...
Catalogue: Congress 2008: Frontiers
Author: Florian Bauer
Company: IRIS Network
September 26, 2008
Research papers
Learning to win
Once again, we argue that the failures [of innovation] are really not random at all: They are predictable and avoidable: if managers get the categorization stage of theory right. Of the many dimensions of business building, the challenge of creating...
Catalogue: Congress 2008: Frontiers
Authors: Howard R. Moskowitz, Johannes Hartmann
Companies: Unilever, Moskowitz Jacobs Inc.
September 26, 2008
Research papers
PPM and RFID
This paper presents ground-breaking research on audience measurement across platforms, especially print, using the Arbitron Portable People Meter; (PPM) combined with Radio Frequency Identification (RFID).Specifically, this paper addresses four key...
Catalogue: WM3- Worldwide Multi Media Measurement 2008
Authors: Pasquale A. Pellegrini, Adam Gluck
Company: Nielsen
June 1, 2008
Research papers
Russia's new lifestyle elites
It is a truism of market research and this is nothing new that the sociocultural identity of the consumer is carrying more and more weight in the selection of products, brands or services. This rule applies particularly to mature consumer societies...
Catalogue: Automotive 2008
Author: Carsten Ascheberg
Company: SIGMA GmbH
March 3, 2008
Research papers
Likeability, liking is not enough
The purpose of this paper is to take stock of a very good friend of Market Researcher: Likeability.We are reviewing why it is our best friend through easiness and reliability, but also where we should be very careful if we do not want to be fooled....
Catalogue: Fragrance 2007
Authors: Agnès Fournier, Nathalie Yvert-Blanchet
November 14, 2007
Research papers
Doot doot. From BPM to SPM
What do people and bees have in common? From BpM Beats per minute to SpM Signs and Symbols per Minute will show how there has been a significant change in the way people cope with feelings. And through this a fundamental shift in the roles they play...
Catalogue: Qualitative 2007
Authors: Michael Wittenberg, Hans-Bert Matoul
Company: Happy Thinking People
November 12, 2007
Research papers
Faster and cheaper
This presentation describes the results of two studies conducted by ICM Research and MSTS. The first, The Research Buyers Survey, describes work undertaken amongst a range of research buyers to understand their views of different data collection...
Catalogue: Congress 2007: Excellence
Author: Jerry Thomas
Company: ICM Research
September 19, 2007
Research papers
