Resources Library by ANA

We learn patients benefit

Philips Healthcare engaged BrainJuicer to set up a project in which patients with serious pulmonary conditions were able to share their experiences. This case study demonstrates the use of an innovative methodology: a project within a multi-client...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster

Authors: Laurent Verard, James Kennedy

Companies: BrainJuicer, Philips International

March 3, 2010

Online community platforms

This presentation provides an overview of the online community platforms that are being used for product and service innovation. The presentation introduces a new form of online platform: the multi-client market research online community and...

Catalogue: Online Research 2009: Online Panels & Beyond

Authors: Laurent Verard, James Kennedy

Companies: BrainJuicer, Philips International

October 29, 2009

On the edge or over the edge?

This presentation addresses the somewhat conflicting developments in healthcare research over recent years - a move toward ever more innovative, consumer-driven research approaches, and the increase in guidelines and legislation specific to this...

Catalogue: Congress 2009: Leading The Way

Authors: Heike Bäumlisberger, Rachel Medcalf

September 22, 2009

Could I just ask you a few questions as you have sex on this park bench?

This presentation describes the approach and findings of a qualitative research study conducted in the United Kingdom on behalf of the Department of Health. In gathering data, the need for research agencies to drive innovation in methodology is...

Catalogue: Congress 2009: Leading The Way

Authors: Anna Thomas, Rupal Mathur

September 22, 2009

Scent as rich communicator for brand identity

This presentation describes recent and current work on three Dutch business case studies in the field of sensory branding, scent marketing and scent research. Bearing in mind the specific nature and objectives (such as enhancement of brand...

Catalogue: Fragrance 2009: The Trends Mistral

Author: Tanja Deurloo

June 26, 2009

Improving health through research with impact

Over the past two decades clinical researchers have increasingly acknowledged the importance of their patients' attitudes in determining the outcomes of the therapies they use to treat those patients. The careful development of research surveys and...

Catalogue: Congress 2008: Frontiers

Authors: Peter Everett, Tom Holman, Jonathan Lough, Melissa Hatty, Colin Jevons, Jim Irving

Company: UltraFeedback

September 26, 2008

Effective communication through market research

The pharmaceutical industry is a sector that has been undergoing a number of changes over the past few years. the most evident change is related to the increase in competition, resulting in a great number of mergers and acquisitions. In order to...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster

Authors: Fábio Henrique Garcia Boscatti, André Hisao Muranaka

Company: Roche

June 15, 2008

Fast moving consumer and OTC products

Different Strokes for Different Folks on the Road to OTC Marketing Effectiveness: Consumers shop for OTC products differently to how they buy their groceries. Advertising effectiveness, the relevance of shelf-based awareness, consumer ?buzz? and the...

Catalogue: Global Healthcare 2008: Consumer Choice

Authors: Clémentine Fischer, Robert Buckeldee, Erik Maasen

Company: Nielsen

February 6, 2008

Consumers going online

Patient education is one of the most important tools for improving people's health consciousness, patient cooperation and compliance.Obviously, medical doctors are the most trustworthy sources for that kind of information, but there are other...

Catalogue: Global Healthcare 2008: Consumer Choice

Author: Balázs Kertész

February 6, 2008