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Research papers

Global healthcare

The pharmaceutical and medical instruments industries have become global industries. The industries have evolved from a group of independent affiliates to virtual organizations with locations all over the world. At the same time there is a booming...

Catalogue: ESOMAR Global Healthcare 2001: Changes In Competitive Dynamics
Author: Dirk Huisman
April 1, 2001
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Citation

Huisman, D. (2001a, April 01). Global healthcare. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/global-healthcare


Research papers

Redefining business in Asia Pacific

This publication contains the papers presented at the 3rd Asia Pacific Marketing Research Conference and Exhibition “Redefining Business in Asia Pacific”. While Asia has made great strides in recovering from the worst economic crisis in a...

Catalogue: Asia Pacific 2000: Redefining Business In Asia Pacific
Author: Daranee Charoen-Rajapark
November 1, 2000
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Citation

Charoen-Rajapark, D. (2000a, November 01). Redefining business in Asia Pacific. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/redefining-business-in-asia-pacific


Research papers

Strategic publishing

The days towards the end of a century seem to inspire an inflation of forecasts and predictions, and even more so when it comes to the end of a millennium. It is a good opportunity to look into the future, especially for publishing, which faces more...

Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing
Author: Rolf Speetzen
October 10, 1999
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Citation

Speetzen, R. (1999a, October 10). Strategic publishing . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/strategic-publishing-


Research papers

Breathing life into research data

Markets are becoming ever more competitive with new brands competing for consumers' share of mind and heart. Building a relationship with consumers is a challenge facing all organisations but particularly so in the case of Emergent Drinkers ...

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Authors: Shirley Acreman, Louise Bahns
September 1, 1999
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Citation

Acreman and Bahns (1999a, September 01). Breathing life into research data. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/breathing-life-into-research-data


Research papers

Service quality evaluation in the pharmaceutical industry (Spanish)

The use of this methodology allows us to draw' a performance chart of ourselves as well as of competitors identifying the strong cores of services that are to be maintained the weak cores that need to be improved and those others of a more...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Authors: Nestor Cohen, Monica Soto
June 15, 1999
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Citation

Cohen and Soto (1999a, June 15). Service quality evaluation in the pharmaceutical industry (Spanish). ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/service-quality-evaluation-in-the-pharmaceutical-industry-spanish-


Research papers

A department store CSM study In Chile (Spanish)

The present document studies the advantages and benefits of the Customer Satisfaction Measurement (CSM) studies in a highly competitive market as is the case in the department store sector in Chile. In particular the benefits contributed by the...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Authors: Mauricio Ordenes, Jaime Quezada, Ramon Cavieres
June 15, 1999
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Citation

Ordenes, Quezada and Cavieres (1999a, June 15). A department store CSM study In Chile (Spanish). ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/a-department-store-csm-study-in-chile-spanish-


Research papers

A department store CSM study In Chile

The present document studies the advantages and benefits of the Customer Satisfaction Measurement (CSM) studies in a highly competitive market as is the case in the department store sector in Chile. In particular the benefits contributed by the...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Authors: Mauricio Ordenes, Ramon Cavieres, Jaime Quezada
June 15, 1999
×

Citation

Ordenes, Cavieres and Quezada (1999a, June 15). A department store CSM study In Chile. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/a-department-store-csm-study-in-chile


Research papers

Service quality evaluation in the pharmaceutical industry

The use of this methodology allows us to draw' a performance chart of ourselves as well as of competitors identifying the strong cores of services that are to be maintained the weak cores that need to be improved and those others of a more...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Authors: Nestor Cohen, Monica Soto
June 15, 1999
×

Citation

Cohen and Soto (1999a, June 15). Service quality evaluation in the pharmaceutical industry. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/service-quality-evaluation-in-the-pharmaceutical-industry


Research papers

Shifting form a circuit to packet world

The paper examines trends emerging in the telecommunications industry by considering the business and network strategies of a new breed of entrants such as Qwest and Level 3’s referred to as bandwidth carriers and considers the assumptions...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry
Author: Eric de Fontenay
June 15, 1998
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Citation

de Fontenay, E. (1998a, June 15). Shifting form a circuit to packet world . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/shifting-form-a-circuit-to-packet-world-