Resources Library by ANA

Consumer panels

The word ‘panel’ describes a continuous collection of identical information from a sample which represents a segment of a population to study. It is by definition permanent and repetitive. There are as many varieties of panels as there are...

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Authors: Denis Delmas, Dominique Levy

September 1, 1998

Interactive PC technology in consumer panel research

This paper will discuss the technological evolution undergone by the ACNielsen household panel based on the integration of different tracking tools with the final objective of gaining a new insight to consumers' behaviour an insight that may...

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology

Authors: Jennifer Hubbe, Renato Mannheimer

August 1, 1998

Controlling TV household panel composition by dynamic viewing segments

This paper describes a panel management strategy using targets for household composition, including some related to rapidly changing Population characteristics. These targets may be used to control panel imposition through a stratification scheme or...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Authors: Jonathan Jephcott, Colm O’Muircheartaigh

Company: Nielsen

June 15, 1998

Interactive PC technology in consumer panel research

The paper describes the evolution the ACNielsen Household Panel has undergone in the recent past, moving from a traditional collecting method to a technology-intensive method that integrates different tools. An example of possible applications is...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Jennifer Hubber, Renato Mannheimer

Company: Nielsen

September 1, 1997

Research in magazines

This paper concerns the creation and use of a readers’ panel for Gruner + Jahr’s three monthly women’s magazines in Spain: Dunia, Cosmopolitan and Marie Claire.

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry

Authors: Elena Sanchez-Fabres, Teresa Osma

June 15, 1997

From the survival consumer to the citizen consumer (Portuguese)

The hyperinflation prolonged at decade in 80 and principle gives decade in 90 brought to Brazil characteristics much special in behavior two consumers how much at shopping, would you like be exuding good part gives population of this category, would...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Author: Nelma Gasparette Santos

Company: IBOPE Inteligencia

June 15, 1997

Proposal for reach and frequency calculation in a continuos panel (Spanish)

The objective of this study is to give an answer to the needs, inquires and difficulties faced by the Mexican advertising industry regarding the Reach and Frequency calculation for TY audience in a continuos panel by electronic measurement. Adding up...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Authors: Jose Ruben Elias, Luisa Fernanda Streber

Company: IBOPE AGB Mexico

June 15, 1997

From the survival consumer to the citizen consumer

The long period of hyperinflation during the eighties and the beginning of this decade brought very specific buying behavior to Brazilian consumers, be it through the exclusion of a large segment of the population or by purchase attitudes similar to...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Author: Nelma Gasparette Santos

Company: IBOPE Inteligencia

May 1, 1997

Proposal for reach and frequency calculation in a continuos panel

The objective of this study is to give an answer to the needs, inquires and difficulties faced by the Mexican advertising industry regarding the Reach and Frequency calculation for TY audience in a continuos panel by electronic measurement. Adding up...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Authors: Jose Ruben Elias, Luisa Fernanda Streber

Company: IBOPE AGB Mexico

May 1, 1997