Resources Library by ANA

36 questions to help commission neuroscience research

Following the ESOMAR Neuroscience seminar in June 2011, it became clear that ESOMAR has a role to play in helping the Neuroscience area of research to grow and flourish in the years to come. Alongside a team of experts we believe that this can best...

Catalogue: ESOMAR Codes And Guidelines

Author: ESOMAR B.V.

September 1, 2011

The karmic circle

What do you do if you are a leader who wakes up one day and sees that the world has changed? Brick and mortar brands across developing markets are waking up to this reality. Some are falling by the way while others reinvent themselves. This paper...

Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity

Authors: Kalyan Karmakar, Prakash Dadlani, Ira Jhangiani

Company: KANTAR TNS Malaysia

March 20, 2011

Using web research technology to accelerate innovation

The prevailing business climate these days is increasingly competitive, pushing marketers not only to innovate but also to do this faster than the competition. International competition, fragmented and demanding markets, diverse and rapidly changing...

Catalogue: ESOMAR Net Effects 2001

Author: John S. Pawle

Company: QRi Consulting Ltd.

February 11, 2011

Planting a seed for behavioral change

In this article, we want to illustrate the huge untapped power of insights in bringing about behavioural change for individual and social good, in other words, getting people to make healthier lifestyle choices, and the vital role of qualitative...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts

Authors: Takashi Takenoshita, Berangere Bragard, Vivek Banerji

Company: McKinsey & Company

November 18, 2010

Mind the GAP!

What divides exist in a developing country like India and how are researchers handling these divisions? India faces cultural and socio-economic barriers such as: generations (from boomer to zoomer); locations (urban, rural and everything in between);...

Catalogue: Congress 2010: The Changing Face Of Market Research

Author: Pravin Shekar

September 15, 2010

Is there a future for 'real' qualitative market research interviewing in the digital age?

Qualitative market research interviewing (qMRi) used to be about exploring respondents' innermost feelings in the framework of Freudian psychology. More recently qMRi has become more of a process and less of a craft. We tend now to ask people for...

Catalogue: Congress 2010: The Changing Face Of Market Research

Author: Neil McPhee

September 15, 2010

From the Iliad to Odyssey

The market research profession has been consciously trying to evolve from a provider of data to a generator of insights and a consultant to management. The success of this transformation has been spotty and its pursuit may mask the need for more...

Catalogue: Congress 2010: The Changing Face Of Market Research

Author: C. Frederic John

Company: MasterCard

September 15, 2010

Everything's global, nothing's really global!

The paper copes with the main theme of the global brand’s localization illustrating how market research can provide useful support in comprehending the modalities with which this may occur. It also has a bottom-up approach, which starts off with...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts

Authors: Federico Capeci, Clara Salmeri

Company: DOXA

June 15, 2010

Today is actually tomorrow!

CSR has become one of the important weapons of companies in increasing awareness, familiarity, favorability and reputation. Almost every company carries out a CSR activity but few measure its perceptual or real impact. This presentation shows how...

Catalogue: Congress 2009: Leading The Way

Authors: Elvan Oktar, Fatma Çelenk

Company: IRIS Network

September 22, 2009