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Videos

Respondent engagement

Automation makes it easy to ask more from our respondents without fully considering the impact on engagement. While video and voice techniques offer hope to increase insight, do these just make it more difficult to engage respondents? We examined the...

Catalogue: Congress 2016: #WOW
Authors: Sherri Stevens, Stefan Kuegler, Jason Morris
June 15, 2016

Videos

Datactionable!

In a typical segmentation study, segments are identified that differ in terms of their needs, attitudes or behaviours. However, these segments rarely differ on demographic or firmographic variables that exist on a customer's database(s). Thus, it is...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Michael Patterson
Company: RADIUS Global Market Research
June 15, 2016

Videos

Shaping the future (Spanish)

Shaping the Future might at first glance seem to be a study of macro forces and trends. Nevertheless, its objectives were much more challenging. We set ourselves the challenge not just of finding new frames of reference to consider the future, but...

Catalogue: Latin America 2016: Research Renovation
Authors: Rosaline Hester, Daniel Castejón
June 15, 2016

Videos

Generational effects in market research effectiveness

There is a growing belief in the marketing industry that traditional market research tracking methods are less predictive of millennial behaviour than for that of older generations and that Millennials can best be understood and measured by their...

Catalogue: Congress 2016: #WOW
Authors: Seth Duncan, Kelley Sternhagen
June 15, 2016

Videos

Real to reel

Did you know that videos are shared 12 times more than links and text posts combined on Facebook? In a world where we live increasingly digitised lifestyles, where video on demand is increasingly the norm and our penchant for movies shows no sign of...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Graeme Lawrence, Sally Lewis
Company: Join the Dots
June 15, 2016

Videos

The Internet of Things

The Internet of Things (IoT), the network of physical objects that contain embedded technology to communicate and sense or interact with their internal states or the external environment, has quickly become a hot topic for 21st century businesses and...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Miguel Ramos
Company: Forsta
June 15, 2016

Videos

Gaining marketing-relevant knowledge from social media photos

The flood of photos on social media is overwhelming. Every single day, Facebook users upload an average of 351 million images. These snapshots not only provide insights into the users' lives, but also reflects their attitudes and experiences with...

Catalogue: Congress 2016: #WOW
Authors: Carolin Kaiser, Raimund Wildner
June 15, 2016

Videos

Getting closer to in the moment insights generation

Researchers are looking for new ways to understand online consumer behaviour. Evidence already exists that survey based data collection combined with passive data collection helps to generate the full picture of online consumer behaviour....

Catalogue: Congress 2016: #WOW
Authors: Carlos Ochoa, Daan Versteeg, Melanie Revilla
June 15, 2016

Videos

Painting by numbers

Without a considered and client-centric approach to the communication of data and insight we risk compromising our hard work through poor delivery and presentation of data and insight. Data visualisation and storytelling have been buzzwords in the...

Catalogue: Seminar 2016: Media Return on Investment
Author: Emma Whitehead
June 15, 2016