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Research papers

Producer has changed. Consumer has changed. What about the distributor?

A lot has already been said here about changes. Changes in the economy, in aspirations and social values, changes in attitudes, changes in consumer behaviour, changes in producers’ behaviour. Retail and wholesale trade belonged to the areas...

Catalogue: CEE Conference 1995: Towards A Market Economy
Author: Tomás Drtina
April 1, 1995
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Citation

Drtina, T. (1995a, April 01). Producer has changed. Consumer has changed. What about the distributor?. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/producer-has-changed-consumer-has-changed-what-about-the-distributor-


Research papers

Economic trend indicator surveys as a management tool

The aim of this paper is to study so-called economic trend indicator surveys and their relevance as tools to prognoses and forecasts. The history of economic trend surveys is long, although the 1960s and 1970s paved the way for the rising popularity...

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research
Authors: Kristian Rikard-Petersen, Morten Bekholm
June 15, 1994
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Citation

Rikard-Petersen and Bekholm (1994a, June 15). Economic trend indicator surveys as a management tool. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/economic-trend-indicator-surveys-as-a-management-tool


Research papers

Understanding the effects of recession on retail location strategy

This paper has been prepared from both personal and corporate experience in the application of research and analysis techniques to increase the effectiveness of retail operations. This has allowed retailers to match their services to their customers...

Catalogue: Seminar 1993: Maximising Retail Sales In Recession
Author: Mark Mulcahey
June 15, 1993
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Citation

Mulcahey, M. (1993a, June 15). Understanding the effects of recession on retail location strategy. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/understanding-the-effects-of-recession-on-retail-location-strategy


Research papers

Evolving retail structures and practices in the marketing of FMCG in Warsaw, St. Petersburg and Moscow

The dramatic political and economic changes which are under way in the former "communist bloc” countries have begun to transform the way products are marketed. The profound changes that have been taking place at all levels of the distribution...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Author: Nicos Rossides
June 15, 1992
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Citation

Rossides, N. (1992a, June 15). Evolving retail structures and practices in the marketing of FMCG in Warsaw, St. Petersburg and Moscow. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/evolving-retail-structures-and-practices-in-the-marketing-of-fmcg-in-warsaw-st-petersburg-and-moscow


Research papers

The market research market in Europe, the USA and Japan and the major economic factors influencing it

This paper discusses the limited nature of market statistics on market research spend, and describes the development of a model of major economic factors which drive the growth of research spend in the UK. The uses to which this model has been put...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Authors: Derek C. Martin, Laurence W. Hagan
June 15, 1992
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Citation

Martin and Hagan (1992a, June 15). The market research market in Europe, the USA and Japan and the major economic factors influencing it. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/the-market-research-market-in-europe-the-usa-and-japan-and-the-major-economic-factors-influencing-it


Research papers

Managing marketing productivity

In this article we present new characterizations of marketing productivity that address current trends in the economy and in information technology. Recent work in the field of management science, building on ideas from engineering, economics and...

Catalogue: ESOMAR Congress 1988
Authors: David B. Learner, Fred Y. Phillips, John J. Rousseau
September 1, 1988
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Citation

Learner, Phillips and Rousseau (1988a, September 01). Managing marketing productivity. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/managing-marketing-productivity


Research papers

Defining and understanding the challenges

Our community is undergoing three revolutions at the same time. Technology, sociology and ethics are evolving, interacting and complementing each other. They are changing consumers' and companies' way of thinking and behaviour. They are also slowly...

Catalogue: Seminar 1988: Research For Financial Services
Author: Jacques de Keyser
June 15, 1988
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Citation

de Keyser, J. (1988a, June 15). Defining and understanding the challenges. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/defining-and-understanding-the-challenges


Research papers

Multi-national, global, international or what?

Looking into the future, it is tempting to believe that markets, increasingly, will become 'globalised' and it is even more tempting to believe that therefore there is hope for standardised products in international markets. These temptations, I...

Catalogue: Seminar 1988: International Marketing Reserarch
Author: Martin van Mesdag
June 15, 1988
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Citation

van Mesdag, M. (1988a, June 15). Multi-national, global, international or what?. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/multi-national-global-international-or-what-


Research papers

Implications of the changing pattern of European agriculture

In the actual agricultural economic environment the probability that the margins on the farms will be squeezed is fairly high. This environment is not only defined by the EEC policy, but also the impact of international factors is evident : for...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe
Author: Valerie Buseyne
June 15, 1985
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Citation

Buseyne, V. (1985a, June 15). Implications of the changing pattern of European agriculture. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/implications-of-the-changing-pattern-of-european-agriculture