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Research papers

Determining the market for a new vaccine

Melanoma is a degenerative malignancy of the pigment-producing cells, which are found predominantly in the outer layer of the skin. Usually, melanoma begins on the surface of the skin, but it can grow down into deeper layers, ultimately reaching the...

Catalogue: Global Healthcare 2008: Consumer Choice
Authors: Henry Gazay, Corinne Hardy
February 6, 2008
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Citation

Gazay and Hardy (2008a, February 06). Determining the market for a new vaccine. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/determining-the-market-for-a-new-vaccine


Research papers

How potent is my potion?

Creating change in today's marketplace is a challenge in any category, with rising clutter levels and tuned-out consumers. Marketers across categories have been grappling, for quite some time now, with autopilot brand choices, habit-driven consumers...

Catalogue: Global Healthcare 2008: Consumer Choice
Authors: Anjali Puri, Sumeet Saluja
Companies: Nielsen, GSK
February 6, 2008
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Citation

Puri and Saluja (2008a, February 06). How potent is my potion?. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/how-potent-is-my-potion-


Research papers

What do you do when everything is OTC?

In the markets of the Arabian Gulf a consumer can walk into a retail pharmacy and buy almost any mainstream pharmaceutical product without a prescription. That in itself is not unique, but when it is combined with high levels of disposable income in...

Catalogue: Global Healthcare 2008: Consumer Choice
Author: Jim Ryan
Company: IMS Health S.r.l.
February 6, 2008
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Citation

Ryan, J. (2008a, February 06). What do you do when everything is OTC?. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/what-do-you-do-when-everything-is-otc-


Research papers

The 65+ consumer

On December 8, 2003, President Bush signed into law the Medicare Prescription Drug Improvement and Modernization Act of 2003. This legislation provided new prescription drug benefits for 36 million Americans aged 65 years and older and 6 million...

Catalogue: Global Healthcare 2008: Consumer Choice
Author: Lance Collie
Company: Procter & Gamble
February 6, 2008
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Citation

Collie, L. (2008a, February 06). The 65+ consumer. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-65-consumer


Research papers

The healthcare journey

Although today's clinical healthcare domain is typically driven by technological possibilities, increasingly awareness is building that a change in focus is needed to also incorporate the experiences of those who undergo a treatment or provide it....

Catalogue: Global Healthcare 2008: Consumer Choice
Authors: Lekshmy Parameswaran, Laura Nino
Company: Philips International
February 6, 2008
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Citation

Parameswaran and Nino (2008a, February 06). The healthcare journey. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-healthcare-journey


Research papers

A matter of belief

Differentiating own product from competitors is a classic demand for marketing. In the past, healthcare marketing had the privilege of being able to build on sound functional differentiations between products based on unique modes of action and...

Catalogue: Global Healthcare 2008: Consumer Choice
Authors: Patricia Blau, Sigrid Schmid
February 6, 2008
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Citation

Blau and Schmid (2008a, February 06). A matter of belief. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/a-matter-of-belief


Research papers

Contrasting two cultures

Improved education, the internet and the growth of healthcare information and interest in healthcare have made consumers far more aware of causes and alternative treatments for a wide range of conditions. We have evidence from focus group discussions...

Catalogue: Global Healthcare 2008: Consumer Choice
Author: Geoff Minter
Company: The Minter Group
February 6, 2008
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Citation

Minter, G. (2008a, February 06). Contrasting two cultures. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/contrasting-two-cultures


Research papers

The power of communication

The Italian OTC drugs market is evolving. The last significant change occurred about two years ago with the so-called 'Bersani Decree' which ratified the exit of the OTCs from the pharmacy, giving consumers the chance to buy over-the-counter drugs...

Catalogue: Global Healthcare 2008: Consumer Choice
Authors: Elena Anfosso, Giuliano Meroni
Company: Novartis
February 6, 2008
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Citation

Anfosso and Meroni (2008a, February 06). The power of communication. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-power-of-communication


Research papers

Who's eaten my porridge?

This paper demonstrates the contribution of advanced qualitative research to the identification and exploration of non-rational responses and decision-making in the ethical and OTC fields of pharmaceutical research. It encompasses both Physician and...

Catalogue: Global Healthcare 2008: Consumer Choice
Authors: Neil McPhee, Graeme Chrystal
Company: Zaicom Research Plus Limited
February 6, 2008
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Citation

McPhee and Chrystal (2008a, February 06). Who's eaten my porridge?. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/who-s-eaten-my-porridge-