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Videos

Innovation and China's opportunities

From "made in China" to "innovated in China", the key is to turn consumer insight into product innovation opportunities, which include three core steps: 1) Integrate the traditional qualitative research with design thinking. 2) Integrate consumer...

Catalogue: Asia Pacific 2017: Discoveries
Author: Chris Zhang
December 4, 2017
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Citation

Zhang, C. (2017a, December 04). Innovation and China's opportunities. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/innovation-and-china-s-opportunities


Videos

Inside out

Imagine a future where children future-proof innovation ideas targeted at adults; where consumers become researchers; where research participation rivals the popularity of Pokémon Go... experience a visionary insights future that is INSIDE OUT!

Catalogue: Congress 2017: Visionary
Author: Kristin Hickey
November 27, 2017
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Citation

Hickey, K. (2017a, November 27). Inside out. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/inside-out-9187


Videos

Faster. Smarter. Better? The future of data viz and fact based decision making

The Market Research industry has always been impacted by technology trends, which effects how data has been processed and how insights have been communicated. Recently, some new trends have emerged, and they are going have an enormous influence on...

Catalogue: Congress 2017: Visionary
Author: Alexander Skorka
November 27, 2017
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Citation

Skorka, A. (2017a, November 27). Faster. Smarter. Better? The future of data viz and fact based decision making. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/faster-smarter-better-the-future-of-data-viz-and-fact-based-decision-making


Research papers

Erotic Capital as a platform for innovation and communication

Emma Watson has it but it's rather easier at 27. Madonna still has it at 58. Erotic capital is a personal asset everyone uses to achieve given goals. So why not to build a platform based on this asset to innovate and communicate with your female...

Catalogue: Global Qualitative 2017: Back to the future
Authors: Cinzia Paterlini, Elena Bucci
November 22, 2017
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Citation

Paterlini and Bucci (2017a, November 22). Erotic Capital as a platform for innovation and communication. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/erotic-capital-as-a-platform-for-innovation-and-communication


Research papers

UMOJA

This is a story of how dreaming big is helping connect Diageo to the lives and rituals of consumers across five African markets. Demonstrating how an innovative mobile qualitative approach is helping Diageo's African research and innovation teams...

Catalogue: Global Qualitative 2017: Back to the future
Authors: Paul Robert Thomas, Gavin Holt
Company: Join the Dots InSites Consulting
November 3, 2017
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Citation

Thomas and Holt (2017a, November 03). UMOJA . ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/umoja-


Research papers

Inside out

Imagine a future where children future-proof innovation ideas targeted at adults; where consumers become researchers; where research participation rivals the popularity of Pokémon Go... experience a visionary insights future that is INSIDE OUT!

Catalogue: Congress 2017: Visionary
Author: Kristin Hickey
September 4, 2017
×

Citation

Hickey, K. (2017a, September 04). Inside out. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/inside-out


Videos

Resistance is futile, you will be assimilated

Consumers in the UAE region have moved to being all digital, but market research methods are yet to adapt to this reality. With mobile and social media marketing spends exploding in the UAE region, are non-digital survey methods still relevant? Do...

Catalogue: MENAP Forum 2017: Connecting And Collaborating For Impact
Authors: Hector Paris, Dushyant Gupta
Company: Borderless Access Pvt. Ltd.
June 15, 2017
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Citation

Paris and Gupta (2017a, June 15). Resistance is futile, you will be assimilated. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/resistance-is-futile-you-will-be-assimilated


Research papers

Mobile evolution VS. revolution (Spanish)

Mobile has been a methodology which has been present in the Market Research industry for few years already and even the knowledge about what it can do and its main benefits is wide spread its use is still rather niche. The applications of Mobile for...

Catalogue: Latin America 2017: #IN
Author: Anibal Cantarian
Company: Ipsos MRBI
June 15, 2017
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Citation

Cantarian, A. (2017a, June 15). Mobile evolution VS. revolution (Spanish). ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/mobile-evolution-vs-revolution-spanish-


Videos
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Citation

Gilani, I. (2017a, June 15). In a connected world blended is the best. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/in-a-connected-world-blended-is-the-best