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Research papers

Moving boldly into the future

This paper will examine facets of the current environment for qualitative research for business, how technology is changing this environment, a look at the specifications of some of the qualitative research technology on the market, the criticism and...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Kyle Henderson, Dan Foreman
June 15, 2015
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Citation

Henderson and Foreman (2015a, June 15). Moving boldly into the future. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/moving-boldly-into-the-future-8490


Research papers

Firecracker

We're living in an age of personalisation. Each individual has the ability to create and consume his or her own content. Media fragmentation shouldn't be a barrier for brands, it represent an opportunity to connect with consumers in their own...

Catalogue: Latin America 2015: Carnival of Insights
Author: James Conrad
Company: KANTAR TNS Malaysia
April 28, 2015
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Citation

Conrad, J. (2015a, April 28). Firecracker. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/firecracker-8382


Case studies

Y qualitative market research

This case study on how to bring together GenY and Qualitative Market Research is presented in a storytelling format, based on in-depth interviews conducted with GenY in France, Germany and the UK as well as three interviews with HR experts in France,...

Catalogue: Congress 2014: What Inspires?
Authors: Laura Wolfs, Julia Walter-Herrmann
Company: Point-Blank International GmbH
September 10, 2014
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Citation

Wolfs and Walter-Herrmann (2014a, September 10). Y qualitative market research. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/y-qualitative-market-research--8359


Videos

Y qualitative market research

We GenYers are allegedly bored, narcissistic, forever typing away at our smartphones and always wanting to know why we should be doing something. And there's qualitative market research. Often mistaken for something boring, our industry has a slight...

Catalogue: Congress 2014: What Inspires?
Authors: Laura Wolfs, Julia Walter-Herrmann
Company: Point-Blank International GmbH
June 15, 2014
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Citation

Wolfs and Walter-Herrmann (2014a, June 15). Y qualitative market research. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/y-qualitative-market-research-


Videos

Qualitative research and neuroscience

To be able to pinpoint the relationship between qualitative research and neuroscience in accessing and exploring the unconscious thoughts and emotions of consumers, there are a number of fundamental misconceptions that need to be cleared up.Taking a...

Catalogue: Congress 2014: What Inspires?
Author: Georges Guelfand
June 15, 2014
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Citation

Guelfand, G. (2014a, June 15). Qualitative research and neuroscience. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/qualitative-research-and-neuroscience


Videos

Conducting global online qualitative research

Online qualitative research by definition is digital, allowing researchers to access respondents around the world in a way that was not previously possible. This presentation uses experience and results from a 10-country project conducted for...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Janet Ziffer, Bill Mabey
Company: SKIM
June 15, 2014
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Citation

Ziffer and Mabey (2014a, June 15). Conducting global online qualitative research. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/conducting-global-online-qualitative-research


Research papers

Qualitative insights on-the-go

We'll demonstrate how we conducted a mobile qualitative study across 10 Asian countries that allowed us to be with our participants during their working hours, a time of the day that is usually hard to penetrate for researchers. We've chosen eating...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Norbert Wirth, Susie Zeng
Company: GfK
May 13, 2014
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Citation

Wirth and Zeng (2014a, May 13). Qualitative insights on-the-go. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/qualitative-insights-on-the-go


Research papers

Insight mining with positive psychology

Positive affect has been shown to increase creativity and problem-solving (Isen et al, 1987) and interventions developed from positive psychology, the scientific study of well-being, have been shown to increase engagement, verbal fluidity and...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Stacy Graiko
Company: KANTAR TNS Malaysia
November 20, 2013
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Citation

Graiko, S. (2013a, November 20). Insight mining with positive psychology. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/insight-mining-with-positive-psychology-8096


Research papers

How many people said that?

Establishing what drives behaviour, motivates change, or what a future might look like, is not as simple as asking people the question. To address different kinds of questions qualitative market research generates different kinds of data, uses...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Jon Chandler
November 20, 2013
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Citation

Chandler, J. (2013a, November 20). How many people said that?. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/how-many-people-said-that--8093