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Research papers

The consumption pioneers (French)

Pioneer consuming is often related to income and age of the consumer. Not completely however, nor is it always true. Pioneer consuming to a certain extent covers many product groups, durables as well as small ticket items. However--specific product...

Catalogue: ESOMAR Conference 1960
Author: Jan Stapel
June 15, 1960
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Citation

Stapel, J. (1960a, June 15). The consumption pioneers (French). ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/the-consumption-pioneers-french-


Research papers

The consumption pioneers

Group discussion on the paper "The consumption pioneer" by Mr. Stapel.

Catalogue: ESOMAR Conference 1960
Author: Jan Stapel
June 15, 1960
×

Citation

Stapel, J. (1960a, June 15). The consumption pioneers. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/the-consumption-pioneers-110


Research papers

Research can and does help advertising

Advertising is one of the means to move products (or services) to the consumer, to make consumers (in all their varieties, including industrial buyers e.g.) buy the goods or services that are being advertised. There are those who say advertising...

Catalogue: ESOMAR Congress 1956: Advertising Research
Author: Jan Stapel
June 15, 1956
×

Citation

Stapel, J. (1956a, June 15). Research can and does help advertising. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/research-can-and-does-help-advertising