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Research papers

Excerpt from ESOMAR 1997 Prices Study

The aim of the Prices Study is to provide an indication of the relative pricing of various types of research projects, at different levels: o within each country, where sample sizes permit; o between different countries within a region; o across the...

Catalogue: New Monograph Series Vol.8: International Marketing Research
Authors: Colin McDonald, Jean Pilling
January 1, 1999