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Research papers

Patterns of TV watchers (French)

This report offers a new approach to the question of behavior patterns in television viewing, which we term TELEMODES. The approach involves a typology consisting of six types (or modes). The typology was developed in 1988 in the framework of...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Laure Schapira
Company: Mediametrie
June 15, 1991
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Citation

Schapira, L. (1991a, June 15). Patterns of TV watchers (French). ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/patterns-of-tv-watchers-french-


Research papers

From hearing it said to seeing it done

In our day, resorting to the declarative is not sufficient, in particular when daily concerns and cultural practices are involved. Discourse is frequently stereotyped through cliches conveyed by public opinion as echoed by the media. Individuals are...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Authors: Sylvie Motte, Laure Schapira
June 15, 1990
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Citation

Motte and Schapira (1990a, June 15). From hearing it said to seeing it done. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/from-hearing-it-said-to-seeing-it-done


Research papers

Patterns of TV watchers

This report offers a new approach to the question of behavior patterns in television viewing, which we term TELEMODES. The approach involves a typology consisting of six types (or modes). The typology was developed in 1988 in the framework of...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Laure Schapira
Company: Mediametrie
June 15, 1991
×

Citation

Schapira, L. (1991a, June 15). Patterns of TV watchers. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/patterns-of-tv-watchers