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Research papers

Homogeneity or heterogeneity?

Most conversations and presentations about Web 2.0 have focused on Western examples, typically from the United States and Europe. Companies such as P&G, Lego, Albert Heijn, and Unilever tend to get most of the press, along with US-originated...

Catalogue: Asia Pacific 2008
Authors: Ray Poynter, John Shanahan, Jason Ho
Company: Colmar Brunton
April 9, 2008

Research papers

Training the next generation

GfK NOP is seeking to develop excellence through the use of Web 2.0 tools on its graduate training programme by adopting a new organisational form known as the 'Community of Practice' approach. It has led us into a world where our avatar has...

Catalogue: Congress 2007: Excellence
Author: Mike Cooke
Company: GfK
September 19, 2007

Research papers

Personal web spaces and social networks

This paper discusses the phenomenon of online personal spaces and what this means for business. Looking ahead, beyond Web 2.0, the wider implications of a networked world are considered.This paper incorporates new quantitative findings.

Catalogue: WM3 2007
Authors: Caroline Vogt, Stuart Knapman
Company: Microsoft
June 3, 2007

Research papers

The non-existing frontier

Innovation is not simply a buzzword, but is becoming a reality within organizations. Market research is positioned as the natural place for user-centered innovation within companies, but this is not always recognized. Ronald Burt's ideas concerning...

Catalogue: Innovate 2006
Authors: Luis Arnal, José Tapia
Company: INSITUM
May 10, 2006

Research papers

Towards the evolutions and revolutions in future research

This paper proposes a social networking and Action Research approach to futures research in a time of transformative paradigmatic change. It is the underlying thesis of this paper that this situation calls for hybridization of methods from different...

Catalogue: Brandmatters 2006
Authors: Marco Bevolo, Nick Price
Company: Philips International
February 8, 2006