Resources Library by ANA

The 'ANT' and the grasshopper

The effects of the economic downtown of 2009 in India, an emerging market, were comparatively muted, partly attributed to macro economic factors such as the governmental regulatory measures. But was there anything inherent in the Indian consumer...

Catalogue: Congress 2009: Leading The Way

Authors: Kalyan Karmakar, Ipsita Ghosh

Company: Nielsen

September 21, 2009

The impact of the economic crisis

We are in the midst of a economic crisis: the worst recession in 100 years and which may rival The Great Depression of the 1930s. This crisis demands new market research: new methods of data collection, new respondent engagement, new analysis, and...

Catalogue: Congress 2009: Leading The Way

Authors: Peter Cooper, Simon Patterson

Company: QRi Consulting Ltd.

September 21, 2009

Responsible consumerism

The global economic recession which hit with such force in late 2008 poses significant challenges to those consumers who had begun to act more responsibly in their general consumption. Suddenly faced with uncertainty and financial insecurity, the...

Catalogue: Congress 2009: Leading The Way

Authors: Claire Rutherford, Alan Bowman

June 15, 2009

When consumption becomes political

This presentation addresses several significant questions: To what extent do consumers in emerging markets like Brazil and Argentina face the marketplace as a new voting arena to express identities and interests, as well as beliefs about the common...

Catalogue: Congress 2009: Leading The Way

Author: Fabián Echegaray

Company: Market Analysis

September 22, 2009

Information à la carte

If market research must be more effectively used, especially in tough economic times, the challenge is not so much in the research process itself, but in the way the results are targeted at and presented to the different stakeholders. Against a...

Catalogue: Congress 2009: Leading The Way

Authors: Ineke van Meel, Jeroen Rietberg

Companies: Randstad Holding, Intellex Dynamic Reporting

September 22, 2009

Me-to-we research

Me-to-We research challenges a central piece of market research dogma, namely, that practitioners should only ask people about their own motivations, actions and future behaviour. In 'We' research we never ask people about themselves, only what...

Catalogue: Congress 2009: Leading The Way

Authors: Mark Earls, John Kearon

Company: BrainJuicer

September 22, 2009

Protection or participation?

The objective of this paper is to highlight for organisations the specific contemporary challenges presented when carrying out research with children in a fast growing increasingly regulated with multi-platform environment. In doing so the paper aims...

Catalogue: Congress 2009: Leading The Way

Author: Agnes Nairn

September 22, 2009

Launching innovations during economic slowdown

As innovation is the engine of growth, it is important to continuously invest. But during challenging economic times, we face difficult decisions as manufacturers: Should we continue to invest in innovation or save money? Should we cut production...

Catalogue: Congress 2009: Leading The Way

Authors: Marcin Penconek, Mark Gillespie

Company: Nielsen

September 21, 2009

Looking under the hood of CSR

Companies are investing in it, consumers demanding it, pundits applauding it . . . but what does Corporate Social Responsibility (CSR) really mean: to consumers as opposed to shareholders? Does it encompass fair pay to women? Reducing the carbon...

Catalogue: Congress 2009: Leading The Way

Author: Martin Oxley

Companies: BuzzBack Market Research, Nestlé

September 22, 2009