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Videos
ESOMAR breaking news
Some breaking news about the last initiatives in the research industry from Finn Raben, ESOMAR Director General.
Catalogue: Congress 2016: #WOW
Author: Finn Raben
June 15, 2016
Videos
Head or heart
In the world of market research there are few parties who come in for more scrutiny than political pollsters. With so much emotion riding on a clear outcome it is understandable that people pay attention. A large portion of market research...
Catalogue: Congress 2016: #WOW
Author: Alexander Wheatley
Company: Kantar
June 15, 2016
Videos
Ceremony: Best Paper Award and Best Presentation Award @ Big Data World 2016
Best paper and Best presentation award presentation in Berlin.
Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Finn Raben
June 15, 2016
Research papers
Biometric, Cognitive and Predictive Validation in Agile UX for a Colombian Fintech
Can a study of biometrics help us to understand what boosts a person to make a financial decision? In this enthralling case, we explored the benefits of doing a systematic iteration with triple validation, where we mix attention prediction...
Catalogue: Latin America 2023
Authors: Alexis Brantes, Raphael Alex de Sousa, Lana Babii
Companies: CoolTool Inc, SURA Chile, qiip
April 25, 2023
Research papers
Shaping the Future in Uncertain Times
COVID-19 threatened both human lives and the worldwide economy. The threat caused uncertainty and this was reflected in consumer habit adjustments?both in purchase and consumption?made by the population. With the lockdowns, sales of consumer goods...
Catalogue: Latin America 2023
Authors: Jorge Galvan, Elisa Romo de Vivar Villasana
Company: Danone
April 25, 2023
Research papers
Transforming Established Research
Caracol Radio, the leading radio station in Colombia, found itself in need of understanding the reasons behind the statistics it already had about its audience during the pandemic, and to understand the impact of events in life on people. Considering...
Catalogue: Latin America 2023
Authors: Felipe Cabrales Urdaneta, Cesar Valderrama Nicholls, Claudia Velasco Henao
Companies: Caracol Radio, Datexco Company
April 24, 2023
Webinars
