You searched for: ""
The results has been filter on Authors containing Kristin Hickey.
ANA has found 11 results for you, in
566 ms.
Currently showing results 1 to 9.
Didn’t find what you were looking for? Try the Advanced Search!
Research papers
The power of defensive innovation through turning headwinds into opportunities
Let's turn innovation thinking on its head by introducing a new framework which showcases how military intelligence, social actuarialism, dynamic consumer ecosystems and cobra venom come together to define the rules of successful headwind navigation.
Catalogue: Insights Festival 2020
Authors: Kristin Hickey, James McLintock, Melanie Castro
Companies: Analogue Strategies, kubi kalloo, Estée Lauder Companies
September 15, 2020
Research papers
Inside out
Imagine a future where children future-proof innovation ideas targeted at adults; where consumers become researchers; where research participation rivals the popularity of Pokémon Go... experience a visionary insights future that is INSIDE OUT!
Catalogue: Congress 2017: Visionary
Author: Kristin Hickey
September 4, 2017
Research papers
Mirror, mirror on the wall
If we define the client as anyone without whom a business wouldnât exist, there is a group of people that are very important to marketing research but are ironically overlooked. In this presentation we treat the respondents with the same...
Catalogue: Congress 2015: Revelations
Authors: Hetta Bramley, Kristin Hickey
October 1, 2015
Research papers
A Q new world
Qualitative. Quantitative. Two âQâ words that have traditionally defined market research. As the marketing world evolves, a new industry vocabulary has emerged. Behavioural Economics, Social Media, Big Data, MROCs... language which has...
Catalogue: Congress 2013: Think Big
Author: Kristin Hickey
Company: Ruby Cha Cha
September 26, 2013
Research papers
What the buzz?!!
Our industry has now eagerly embraced the term 'Brand Buzz' but is this really a new concept at all, or just a re-branding of traditional brand health measures? In this paper, the authors examine the notion of Brand Buzz to provide robustness around...
Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Annette Druce, Kristin Hickey
Company: Ruby Cha Cha
September 15, 2010
Research papers
Anticipation marketing
When the Apple Store opened in Sydney recently, eager patrons queued in the cold to be among the first to claim this iconic brand experience. When Grand Theft Auto 4 was launched, Ebay demand was already at a record high before the first products...
Catalogue: Qualitative 2008: Consumer Choice
Authors: Ellen Baron, Paul Merrell, Kristin Hickey
Company: Ruby Cha Cha
November 20, 2008
Research papers
Research alchemy
This presentation examines the challenges involved in making excessive amounts of often disparate information relevant and practical to senior management.It illustrates a process for bringing together the worlds of qualitative, quantitative and...
Catalogue: Congress 2007: Excellence
Authors: Carl Nagle, Helen Williams, Kristin Hickey
Company: The Leading Edge
September 19, 2007
Research papers
