Resources Library by ANA

Better Than New

What if the solution to our sustainability challenges isn?t new at all? At Philips, we discovered that yesterday?s products can hold the key to a better, more sustainable tomorrow. While sustainability has long been at the heart of Philips?...

Catalogue: Congress 2026

Authors: Fabienne Dittfurth, Paolo Tomasetta

Company: Philips International

October 14, 2025

AI as a Sous-Chef

Catalogue: Congress 2026

Author: Petra Langen

Companies: Nestle, The Lifesights Company

January 1, 1970

Advertising for Good

According to the Australian Bureau of Statistics, people with disability make up 21.4% of the population, and it is growing (ABS, 2024). Globally, this number is estimated to be 1.3 billion people (WHO, 2022). Combined, people with disability have...

Catalogue: Congress 2026

Author: Georgia Phillips

Company: Luma Research

January 1, 1970

Recalibrate Synthetic Data in Market Research

This paper explores the benefits and risks of synthetic data in market research, highlighting various techniques from classical predictive modelling to advanced large language models (LLMs). It presents real-world case studies demonstrating how...

Catalogue: Congress 2026

Authors: Minh Nguyen, Jimmy Szewczyk, Maxwell Minckler Minckler, Kazutaka Ikeda, Nara Narasimhan Narasimhan

Companies: Google, Macromill

January 1, 1970

Tracking What Matters

Traditional brand tracking has long relied on predefined attributes, often derived from qualitative research or stakeholder input. While effective, these methods risk overlooking the dynamic and evolving ways consumers engage with brands in real...

Catalogue: Congress 2026

Authors: Imran Khan, Fiona Buchanan, Adhil Patel, Kyle Findlay, Aldu Cornelissen

Companies: MDI, Kellogg Company (Kellanova)

January 1, 1970

Creating a Research Cyborg

IKEA is guided by its vision of creating a better everyday life for the many people. Their success has come from a dogged belief that product development starts from understanding life at home. This means getting to know consumers? living situations,...

Catalogue: Congress 2026

Authors: Oliver Sweet, Terje Nilstun, Grzegorz Boruc

Companies: Ikea, IPSOS

January 1, 1970

The Pursuit of Perfect Taste

For decades, food and beverage innovation has been driven by one goal: maximising consumer liking. However, what if this pursuit of the perfect taste has contributed to the global obesity crisis? What if the focus on liking alone has led us to create...

Catalogue: Congress 2026

Authors: Dave Lundahl, Greg Stucky

Company: Insights Now

January 1, 1970

Strategic and Cultural Foresight

The automotive industry is going through a major transformation. Electrification, rising competition from Chinese OEMs, shifting consumer models favouring access over ownership and the acceleration of autonomous technologies are reshaping the...

Catalogue: Congress 2026

Authors: Alain Klapisz, Nicolas Riou

Companies: Renault Group, Brain Value

January 1, 1970

The Sounds of Social Media

As consumers and brands increasingly turn to social, sound plays a pivotal role in helping communications capture attention and evoke emotion. From sonic logos to designed on-brand soundtracks, brands can utilise a range of audio elements to gain a...

Catalogue: Congress 2026

Authors: Aaron Reid, Jeremiah Messer, Joel Beckerman

Company: Sentient Decision Science

January 1, 1970