You searched for: ""

The results has been filter on Companies containing Kantar.
ANA has found 32 results for you, in 466 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Growth by Doing Good

The serious call for brands to act to make a difference to the world is loud, but the journey is not straightforward?especially in the global context of inflation, political uncertainties and war. There is a dilemma of brands ?doing good? as...

Catalogue: Asia Pacific 2024
Authors: Arpapat Boonrod, Trezelene Chan
Company: Kantar
November 19, 2024
×

Citation

Boonrod and Chan (2024a, November 19). Growth by Doing Good . ANA - ESOMAR. Retrieved December 04, 2024, from


https://ana.esomar.org/documents/growth-by-doing-good-


Research papers

Re-igniting Brand Purpose via Fun with the Father in South India

In the vast and rich culinary landscape of India, which boasts internationally acclaimed dishes like biryani, chicken tikka and dosas, one brand has stood tall since its launch in the 1980s and managed to find a special place in the hearts and...

Catalogue: Asia Pacific 2024
Authors: Shilpa Gupta, Sandeep Dutta
Companies: Kantar, Nestle
November 19, 2024
×

Citation

Gupta and Dutta (2024a, November 19). Re-igniting Brand Purpose via Fun with the Father in South India . ANA - ESOMAR. Retrieved December 04, 2024, from


https://ana.esomar.org/documents/re-igniting-brand-purpose-via-fun-with-the-father-in-south-india-


Research papers

Flavour Innovation Powered by a Digital-First Approach to Leveraging Current Consumer Understanding

Data is the oil that fuels our era of innovation, technology and artificial intelligence. Data is rapidly growing, is infinite and does not ?depreciate? in value. Data can transform businesses by unlocking new insights and opportunities. On the...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Marwa Attia, Serene Wilson, Ushma Kapadia, Sagar Ramsinghani
Companies: Nestle, Kantar
November 22, 2023
×

Citation

Attia, Wilson, Kapadia and Ramsinghani (2023a, November 22). Flavour Innovation Powered by a Digital-First Approach to Leveraging Current Consumer Understanding. ANA - ESOMAR. Retrieved December 04, 2024, from


https://ana.esomar.org/documents/flavour-innovation-powered-by-a-digital-first-approach-to-leveraging-current-consumer-understanding


Research papers

Research Means Change For Africa

While the world s media continues to show Africa as a region of conflict, terrorism and sharp poverty, and artoffers us glimpses of Africas breathtaking landscapes, amazing fauna and luxurious flora, research reveals thereal face of Africa: the true...

Catalogue: Congress 2022: 75th Anniversary
Author: Ndeye Diagne
Company: Kantar
September 23, 2022
×

Citation

Diagne, N. (2022a, September 23). Research Means Change For Africa. ANA - ESOMAR. Retrieved December 04, 2024, from


https://ana.esomar.org/documents/research-means-change-for-africa


Research papers

Trust in Media: The New Publishing Battleground

Consumer trust is important for all kinds of brands, but we see lower trust for many media channels and media brands. Trust levels for advertising formats and environments also differ dramatically between marketers and consumers. This article...

Catalogue: Trust and Transformation
Authors: Gonca Bubani, Duncan Southgate
Company: Kantar
July 28, 2021
×

Citation

Bubani and Southgate (2021a, July 28). Trust in Media: The New Publishing Battleground. ANA - ESOMAR. Retrieved December 04, 2024, from


https://ana.esomar.org/documents/trust-in-media-the-new-publishing-battleground-11762


Research papers

Can AI bring better insight than humans?

Engaging drama have conflicts. Now many industries are in progress of such a drama to see how AI change the world, feeling some fears if AI steal jobs from us, human. Let's see the progress in MR if "Job to find insight" can be done by AI or not.

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Kenichiro Sato, Yohei Takeshita, Toshimitsu Sekii
Companies: Twitter, Kantar
November 2, 2020
×

Citation

Sato, Takeshita and Sekii (2020a, November 02). Can AI bring better insight than humans?. ANA - ESOMAR. Retrieved December 04, 2024, from


https://ana.esomar.org/documents/can-ai-bring-better-insight-than-humans-


Research papers

Research in the wake of tragedy

This paper outlines the challenges of conducting qualitative research in the aftermath of a national tragedy. As the circumstances in which the research was conducted was traumatic for all involved, intense emotion work was required, especially in...

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Sandeep Dutta, Anjani Athukorala, Fiona Juriansz Munasinghe, Ramani Samarasundera
Companies: Kantar, Hemas Consumer Brands
November 2, 2020
×

Citation

Dutta, Athukorala, Munasinghe and Samarasundera (2020a, November 02). Research in the wake of tragedy. ANA - ESOMAR. Retrieved December 04, 2024, from


https://ana.esomar.org/documents/research-in-the-wake-of-tragedy


Research papers

Purpose in Asia

90% of people in Asia want brands to do something about the issues they care about. But what do they care about? And what exactly do they want brands to do? Let us tell you more.

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Anne Rayner, Rebecca Southern, Vanessa Gibbon
Company: Kantar
November 2, 2020
×

Citation

Rayner, Southern and Gibbon (2020a, November 02). Purpose in Asia. ANA - ESOMAR. Retrieved December 04, 2024, from


https://ana.esomar.org/documents/purpose-in-asia


Research papers

Artificial Intelligence in Telecom

When Artificial Intelligence like chatbots is developed to make genuine connections with humans' beings, it can make a real impact on customer experience.

Catalogue: Latin America 2020 - Insights Festival
Authors: Catalina Bonnet, Andrea Maldonado, Natalia Carrasco, Hector Navarrete
Companies: Kantar, Entel
October 19, 2020
×

Citation

Bonnet, Maldonado, Carrasco and Navarrete (2020a, October 19). Artificial Intelligence in Telecom. ANA - ESOMAR. Retrieved December 04, 2024, from


https://ana.esomar.org/documents/artificial-intelligence-in-telecom