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Gupta and Dutta (2024a, November 19). Re-igniting Brand Purpose via Fun with the Father in South India . ANA - ESOMAR. Retrieved December 11, 2024, from
https://ana.esomar.org/documents/re-igniting-brand-purpose-via-fun-with-the-father-in-south-india-
Dotiwala and Cohen (2023a, November 22). Revolutionising Product Testing and Optimisation with Artificial Intelligence. ANA - ESOMAR. Retrieved December 11, 2024, from
Sainath, A. (2020a, November 02). Integrated pricing strategy. ANA - ESOMAR. Retrieved December 11, 2024, from
https://ana.esomar.org/documents/integrated-pricing-strategy
Reynolds, Netkach and Taranyan (2020a, October 19). The evolution of product testing in the new digital world. ANA - ESOMAR. Retrieved December 11, 2024, from
https://ana.esomar.org/documents/the-evolution-of-product-testing-in-the-new-digital-world
McCoy, G. (2020a, September 15). The consumer matrix: How to save the humans. ANA - ESOMAR. Retrieved December 11, 2024, from
https://ana.esomar.org/documents/the-consumer-matrix-how-to-save-the-humans-11593
Silva and Suárez (2019a, April 07). Are you listening?. ANA - ESOMAR. Retrieved December 11, 2024, from
https://ana.esomar.org/documents/are-you-listening-
Ascarrunz and Sanchez (2018a, April 04). Beyond lifestyles, trends and drinks (English). ANA - ESOMAR. Retrieved December 11, 2024, from
https://ana.esomar.org/documents/beyond-lifestyles-trends-and-drinks-english-
Ascarrunz and Sanchez (2018a, April 04). Beyond lifestyles, trends and drinks (Spanish). ANA - ESOMAR. Retrieved December 11, 2024, from
https://ana.esomar.org/documents/beyond-lifestyles-trends-and-drinks-spanish-
Wheatley, Brownlee and Puleston (2017a, May 09). The segmentation revival. ANA - ESOMAR. Retrieved December 11, 2024, from
https://ana.esomar.org/documents/the-segmentation-revival-8992