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Research reports

Qualitative research into advertising on Electrolux vacuum cleaners

The current Electrolux campaign has featured 'Katie' as a home tester trying both the 502 upright and the 345 cylinder models. The research was required to identify routes to develop the campaign and to give guidance on the type of information...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 9, 1978
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Citation

, C. (1978a, June 09). Qualitative research into advertising on Electrolux vacuum cleaners . ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-advertising-on-electrolux-vacuum-cleaners-


Research reports

Max Pax 100 series re-design

Max Pax are considering redesigning the 100 seriesvending machine to improve the functional performance and overall appeal of the machines. A variety of possible modifications have beenidentified but it was thought that any final decisionshould take...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1978
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Citation

, C. (1978a, February 01). Max Pax 100 series re-design . ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/max-pax-100-series-re-design-


Research reports

Report on qualitative research on hand and electric kitchen equipment blenders

Braun AG requires preliminary information on hand andelectric kitchen equipment in order to obtain a "feel"on the most promising areas for future product development. The research is being undertaken in severalEuropean countries with the intention of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 15, 1975
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Citation

, C. (1975a, February 15). Report on qualitative research on hand and electric kitchen equipment blenders. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-hand-and-electric-kitchen-equipment-blenders


Research reports

Qualitative research report on Midland Counties 'cooler' test commercial

BJI has developed a concept for a commercial forMidland Counties Ices. It consists of the themethat a refrigerator is a cooler which is in turnlinked with a prison, such that the products whichare given human characteristics of arms, legs andvoices...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 21, 1973
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Citation

, C. (1973a, December 21). Qualitative research report on Midland Counties 'cooler' test commercial . ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/qualitative-research-report-on-midland-counties-cooler-test-commercial-


Research reports

Hall test on electric storage heaters for the central wagon group

During November 1970, CRAM was commissioned by Heatstore Ltd. to conduct 21 extended depth interviews with recent purchasers of electric storage heaters.These interviews were undertaken with respondents in the North East and North West of England;...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1970
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Citation

, C. (1970a, December 01). Hall test on electric storage heaters for the central wagon group. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/hall-test-on-electric-storage-heaters-for-the-central-wagon-group