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Research reports

Research into tour operator imagery and branding

This research had two major objectives:-1) To provide an overall picture - or map - of the I T market, in terms of consumer attitudes towards the major tour operators:2) More specifically, to provide guidance for decisions over branding strategies...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1982
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Citation

, C. (1982a, June 01). Research into tour operator imagery and branding . ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/research-into-tour-operator-imagery-and-branding-


Research reports

Market research into Pino Silvestre

Pino Sylvestre is currently marketed as both aftershave and an eau de cologne. The brand has an upper-middle market position, and it has a market share of 2-4%. However, focus-group research in the United States reveal edthat although the 'foreign'...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1979
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Citation

, C. (1979a, August 01). Market research into Pino Silvestre. ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/market-research-into-pino-silvestre


Research reports

New product development into eye treatment products

This document sets out the overall Report of theresults of recent consumer research into eyetreatment products, designed to identify newproduct development opportunities. Separatereports and data are available containing detailedfindings from group...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1977
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Citation

, C. (1977a, June 01). New product development into eye treatment products. ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/new-product-development-into-eye-treatment-products


Research reports

Qualitative research on Hai Karate TV advertising

Qualitative research (4 group discussions) was undertakento examine the new Hai Karate advertising strategy withregard to the new execution 'Just a Dab' prior to proposedscreening in the Lanes TV area. About this collection: Peter Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 8, 1975
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Citation

, C. (1975a, January 08). Qualitative research on Hai Karate TV advertising. ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-hai-karate-tv-advertising


Research reports

Summary notes on aftershave research for Max Factor

Two groups were conducted, one male and one female. Allrespondents were aged between 20 and30-years. The men were regular Aftershave users and thewomen had all purchased Aftershave as a gift at leastwithin the last year. Both groups were conducted...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 13, 1973
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Citation

, C. (1973a, October 13). Summary notes on aftershave research for Max Factor . ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/summary-notes-on-aftershave-research-for-max-factor-


Research reports

Qualitative research on Florida Orange Juice

The objectives of this research were to explorepossible developments or new approaches for television advertising of Birds Eye Florida Orange Juice.This was done on the basis of a qualitative study(using groups) of attitudes towards Florida...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 13, 1973
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Citation

, C. (1973a, February 13). Qualitative research on Florida Orange Juice. ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-florida-orange-juice


Research reports

Beer market continuous image survey

The objective of the research was to examine attitudes and images in the beer market which could be used to help provide a fresh basis for designing the Guniness Continuous Image Survey. About this collection: Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1972
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Citation

, C. (1972a, April 01). Beer market continuous image survey. ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/beer-market-continuous-image-survey


Research reports

Qualitative research on Charleston chew concept

Six group interviews were conducted in the Manchester area in June 1971. The groups comprised: A) 2 groups of 50% boys, 50% girls of aged 7-10;B) 2 groups of boys aged 11-13 yearsC) 2 groups of girls aged 11-13 years.All respondents bought sweets,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 8, 1971
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Citation

, C. (1971a, June 08). Qualitative research on Charleston chew concept. ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-charleston-chew-concept


Research reports

Report on research for new ingredient for Silvikrin natural shampoo for normal hair

Recent research carried out on the possibility of extending the Silvikrin range has indicated that Silvikrin Natural Shampoo is the weak link within the range. It isgenerally agreed that the inclusion of a natural ingredient in this shampoo would...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1970
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Citation

, C. (1970a, July 01). Report on research for new ingredient for Silvikrin natural shampoo for normal hair. ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/report-on-research-for-new-ingredient-for-silvikrin-natural-shampoo-for-normal-hair