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Research reports

Research into tour operator imagery and branding

This research had two major objectives:-1) To provide an overall picture - or map - of the I T market, in terms of consumer attitudes towards the major tour operators:2) More specifically, to provide guidance for decisions over branding strategies...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1982
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Citation

, C. (1982a, June 01). Research into tour operator imagery and branding . ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/research-into-tour-operator-imagery-and-branding-


Research reports

London Transport motivational research into passenger need and attitudes

During the past year (1978/79), a series ofstudies have been conducted into passenger needs and attitudes, covering bus travel, tube travel, ticketing advertising, and brochures and London Transport Corporate entity. A substantial body of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1979
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Citation

, C. (1979a, June 01). London Transport motivational research into passenger need and attitudes . ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/london-transport-motivational-research-into-passenger-need-and-attitudes-


Research reports

Motivational research on London Transport faresavers

LTE at present offer a range of cheap tickets underthe general heading 'Faresavers'. The research was therefore required in order to examineperceptions, attitudes, motivations, and inhibitionsconcerning cheap tickets, and specific responses tothe...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
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Citation

, C. (1979a, May 01). Motivational research on London Transport faresavers. ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/motivational-research-on-london-transport-faresavers


Research reports

Qualitative research into International Hotel usership and attitudes

Wells O'Brien Ltd. is currently concerned todevelop their existing campaign for theInter-Continental Hotel chain. This may involvethe development of the current strategy or the establishment of a new advertising direction.Accordingly, an in-depth...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1979
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Citation

, C. (1979a, March 01). Qualitative research into International Hotel usership and attitudes. ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-international-hotel-usership-and-attitudes


Research reports

Passenger attitudes to cabin services

A total re-appraisal is being made by British Airwaysof the relationship between cabin crew training coursesand the day-to-day work needs of cabin staff. Thisresearch was part of the first stage of this reappraisal and was designed to determine...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977
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Citation

, C. (1977a, July 01). Passenger attitudes to cabin services. ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/passenger-attitudes-to-cabin-services


Research reports

British Airways campaign development 1977/78

Multi-national qualitative research is being conducted toaid the development of 1977/78 British Airways AdvertisingCampaign. This report contains the results of qualitativeresearch conducted in Nairobi.The objectives of the research were:1. To...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977
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Citation

, C. (1977a, July 01). British Airways campaign development 1977/78 . ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/british-airways-campaign-development-1977-78-


Research reports

Qualitative research into attitudes to British rail

In order to develop creative approaches for British Rail, Saatchi and Saatchi Garland Compton, required further information on users' and non-users' attitudes to the standard of, and general service provided by British Rail compared with alternative...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1977
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Citation

, C. (1977a, April 01). Qualitative research into attitudes to British rail. ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-attitudes-to-british-rail


Research reports

Qualitative research into Ladbroke's holiday advertising

Ladbrokes Ltd., in conjunction with SJIP Ltd., arecurrently progressing the development of a TV commercialdesigned to expand Ladbrokes share of the holiday campmarket.Consumer research was therefore required in order to:1. Identify the general and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 19, 1976
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Citation

, C. (1976a, July 19). Qualitative research into Ladbroke's holiday advertising. ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-ladbroke-s-holiday-advertising


Research reports

Qualitative research into Stardust advertising

Three television commercials for Stardust Winter MiniHolidays have been produced by SJIP. The primary objectives of the research program weretherefore as follows: 1. To check that the three commercialseffectively communicated the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 2, 1975
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Citation

, C. (1975a, November 02). Qualitative research into Stardust advertising . ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-stardust-advertising-