Resources Library by ANA

From research management to knowledge management to learning planning

This is a joint presentation/discussion between Heineken and Market Logic Software, who provides Heineken's CMI Knowledge Management System.The asset value of a company's research is barely leveraged today because project results are—if stored...

Catalogue: Congress 2013: Think Big

Authors: Sjoerd Koornstra, Haiko van Lengen, Philip De Wulf

June 15, 2013

A whole new world

A group of citizens called “Khon Thai (Thai people)” have a passionate mission to promote a harmonious society and to raise the quality of life for the Thai people. Market research is renowned for its ability to improve the quality of...

Catalogue: Congress 2013: Think Big

Author: Daranee Charoen-Rajapark

Company: GfK

June 15, 2013

My mum's throne room

If you asked a group of mothers what they would miss most from their home if it all disappeared would you really expect them to say the toilet? We did that excercise in a few South East Asian cities among the new urban classes and despite their...

Catalogue: Congress 2013: Think Big

Author: Dave McCaughan

June 15, 2013

Turning farmers into miners

As market researchers we need to understand and interpret market conditions for corporate decision makers. Our presentation will look at how combining behavioural and perception data deepens this understanding and improves our ability to influence....

Catalogue: Congress 2013: Think Big

Authors: Patricio Pagani, Reed Cundiff

Company: Infotools

June 15, 2013

Emotion and inspiration at the Van Gogh Museum

Emotion drives consumer behaviour and lies at the heart of consumers' brand decisions. This is a case study of a successfully executed research study on human and brand related emotions in a worldwide renowned museum. The Van Gogh Museum and TNS have...

Catalogue: Congress 2013: Think Big

Authors: Saskia Brocx, Laurine van de Wiel

Company: KANTAR TNS Malaysia

June 15, 2013

The art of research

A picture shows at a glance what it takes a dozen pages of a book to expound. Working with pictures within market research presents its own challenges and opportunities. Experience the power of images in our research art exhibition. The exhibition...

Catalogue: Congress 2013: Think Big

Authors: Annelies Verhaeghe, Alice Merlo, Filip De Boeck, Joeri Van den Bergh, Stefano Taboga

Company: InSites Consulting

June 15, 2013

See the data, be the data

Data visualisation in the market research context needs to do three things:1. Convey information in a quick, easily understandable and memorable way. 2. Engage with the audience – get them thinking about what the information might mean, how they...

Catalogue: Congress 2013: Think Big

Author: Deb Sleep

June 15, 2013

Knorr

Originally formed in 1838, Knorr has become one of the largest global food brands, offering a wide range of products. In 2011, Knorr’s Canadian business was experiencing severe headwinds. Indeed, total Mastebrand sales contracted 10%, with...

Catalogue: Congress 2013: Think Big

Authors: Joseph Chen, Steve Olsen

June 15, 2013

Think big

Twice as old but one-tenth the size of management consulting – How can market research Think BIG and imagine how to drive business advantage and exponential growth in the industry? Here are three hypotheses:Market research is positioned to make...

Catalogue: Congress 2013: Think Big

Authors: John Kearon, Milka Karaagaçli, John Hackett, Crawford Hollingworth, Florian Bauer

June 15, 2013