Resources Library by ANA

Heidi and the Bollyblog

The increasingly 'irrational' behaviour of consumers, their creativity when interacting with products, the context-led product usage and brand choices are developments which can simply no longer be ignored. The 'Performing Consumer' increasingly...

Catalogue: Asia Pacific 2007

Authors: Natascha Haehling von Lanzenauer, Ayobamidele Gnädig, Alain Messerli

Company: Happy Thinking People

March 12, 2007

Building an online rural panel in an offline market

The paper relates the story of building an online rural panel in Malaysia, an emerging market with low Internet penetration. Until now, tapping the rural mind has been a time consuming, costly and unreliable business; but we can't do without those...

Catalogue: Asia Pacific 2007

Authors: Sandra van Hellemond, Hubertien Koopman

March 12, 2007

Consumers at the heart of innovation

Consumers should be at the heart of client innovation initiatives. This paper provides brand owners with a fresh perspective when thinking about how to involve consumers in processes linked to innovation, to arrive at both cutting edge ideas for new...

Catalogue: Asia Pacific 2007

Authors: Helen Wing, Raymond Crook, Sunanda Brahma

March 12, 2007

Engaging the new consumer

With new consumerism and new technology, Engagement Marketing is changing the way brands connect with consumers. Marketers in Asia will increasingly need to provide mechanisms where consumers can interact with their brand.New Consumerism is evolving...

Catalogue: Asia Pacific 2007

Authors: Lee Ryan, Mark Leong

Company: KANTAR TNS Malaysia

March 12, 2007

Connecting with people in a fragmenting world

This paper addresses one of the core roles of market research, that of a translator between the business objectives of clients and the needs of people, and demonstrates that it is increasingly important that market researchers help their clients...

Catalogue: Asia Pacific 2007

Author: Murray Campbell

Company: KANTAR TNS Malaysia

March 12, 2007

Research in popular culture

The talented people we want to attract to our profession are likely to have only a basic knowledge of who we are and what we do, as do most of the public.This paper explores the image of market and social research portrayed in film, television,...

Catalogue: Asia Pacific 2007

Authors: John Sergeant, James Lane

March 12, 2007

The changing mindset of a billion minds

The opening of the Indian economy has opened up the minds of Indians. The emerging Indian mindset is finding its roots in the Kshatriya values of the traditional warrior class as opposed to the Brahminical values of the priestly knowledge class that...

Catalogue: Asia Pacific 2007

Author: Dheeraj Sinha

Company: Bates CHI & Partners

March 12, 2007

Brand Malaysia’

Everything is branded these days! Brand Malaysia is a unique brand building effort that defied the conventions of the 'est' syndrome (biggest, largest, richest, etc.).Brand Malaysia encapsulates the idea of 'redefining the conventional'. It is about...

Catalogue: Asia Pacific 2007

Author: Ratna Pratik Thakar

March 12, 2007

Asia is geared up for Innovation!

Understanding the underlying needs of Asian women in using new products and services will provide a compass for the innovation journeys of companies. Exploring the innovations described by women in the region will help understand the different ways...

Catalogue: Asia Pacific 2007

Authors: Luc Rens, Gail Mackenzie

March 12, 2007