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Videos
AI and Qual
Catalogue: North America 2024 - Innovation
Author: Ray Poynter
Company: ESOMAR
July 30, 2024
Videos
An Uncomfortable Chat: Mental Health, LGBTIQ+ and Market Research
In this paper, we will share the findings from a study developed in 10 countries in the LATAM region, using qualitative and quantitative techniques that have allowed us to identify key actions to contribute to the Latin American social agenda. Mental...
Catalogue: Latin America 2024
Authors: Catalina Nino Penuela, Evelyn Juarez Sotomayor
Companies: Datum Internacional, OMG Peru
April 24, 2024
Research papers
An Uncomfortable Chat: Mental Health, LGBTIQ+ and Market Research
In this paper, we will share the findings from a study developed in 10 countries in the LATAM region, using qualitative and quantitative techniques that have allowed us to identify key actions to contribute to the Latin American social agenda. Mental...
Catalogue: Latin America 2024
Authors: Catalina Nino Penuela, Evelyn Juarez Sotomayor
Companies: Datum Internacional, OMG Peru
April 24, 2024
Research papers
Editorial
Over the past 25 years, I have witnessed the radical transformation of an industry that has thrived thanks to the synergy between technology and data analysis. I fondly recall the hours I spent processing tables in SPSS, building presentations in...
Catalogue: Latin America 2024
Author: Pedro Fernandez Ayala
Company: AB InBev
April 24, 2024
Videos
Turbocharged takeaway
Key takeaways from the Power-up stage at Congress 2023. The session looked at Genz and their mindset
Catalogue: Congress 2023
Author: Bianca Saldanha
Company: IPSOS
October 3, 2023
Research papers
Can Social Listening Obsolete All Other Research Methodologies?
This report showcases how Haleon (formerly GSK Consumer Healthcare), in an effort to stay ahead of the game on deep human understanding, has harnessed the exponential growth of data coming from social media and e-commerce with Semantiweb, a company...
Catalogue: Congress 2023
Authors: Nicolas Pochart, Pierre Antoine Dubosc
September 29, 2023
Videos
Can Social Listening Obsolete All Other Research Methodologies?
This report showcases how Haleon (formerly GSK Consumer Healthcare), in an effort to stay ahead of the game on deep human understanding, has harnessed the exponential growth of data coming from social media and e-commerce with Semantiweb, a company...
Catalogue: Congress 2023
Authors: Nicolas Pochart, Pierre Antoine Dubosc
September 29, 2023
Research papers
