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Research papers

Strategic use of trends in the youth market

Several years ago, I delivered a paper to an ESOMAR Congress on the subject of trends in the youth market. In it, I made a number of observations and predictions concerning patterns of young people’s behaviour over the forthcoming decade.

Catalogue: New Monograph Series Vol.9: Researching Youth
Author: David Cox
August 1, 2000
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Citation

Cox, D. (2000a, August 01). Strategic use of trends in the youth market. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/strategic-use-of-trends-in-the-youth-market-5613


Research papers

Strategic use of trends in the youth market

The paper looks at the importance of a strategic approach to understanding markets, and the constant relevance of youth culture as an indicator of the long term development and impact of trends, not just for themselves now, but for their coming...

Catalogue: Seminar 1997: How To Be Number One In The Youth Market
Author: David Cox
October 22, 1997
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Citation

Cox, D. (1997a, October 22). Strategic use of trends in the youth market. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/strategic-use-of-trends-in-the-youth-market