You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Authors containing Izabella Jaskolska.
ANA has found 1 results for you, in 117 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Is this art or science?

When referring to segmentation most experienced researchers think of factor and cluster analysis. In conducting ad-hoc factor or cluster analysis a great deal of subjectivity (and creativity) flows into the 'equation' in terms of selecting the 'best'...

Catalogue: ESOMAR Global Healthcare Conference 2003
Authors: Michael A. Michalis, Izabella Jaskolska
Company: Ipsos MRBI
February 23, 2003