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Research papers

Talking to Brazilian women: 30 years of history

Studies that track te are not very frequent are very common in th hard to find in that behaviour and advertisively, approaches to our intention was to analysis of what might happen in the long term. The objective of the product categories (food, home...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Cecília Russo, Jaime Troiano
September 1, 1992
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Citation

Russo and Troiano (1992a, September 01). Talking to Brazilian women: 30 years of history . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/talking-to-brazilian-women-30-years-of-history-


Research papers

The three masks of Eve

The union of these two concerns: growing importance of the woman in the labour and consumption market and the discussion about the representation of the woman in advertising, has led us to prepare this paper which gathers inputs that we received from...

Catalogue: ESOMAR Congress 1988
Author: Jaime Troiano
September 1, 1988
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Citation

Troiano, J. (1988a, September 01). The three masks of Eve. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-three-masks-of-eve