You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Authors containing Mark Ferris.
ANA has found 1 results for you, in 133 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

From CS to CRM

Although market research firms strive to be more integral to their client's business process, several fundamental characteristics inherent to the way market research is conducted today represent barriers to this integration.New technologies are...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Authors: Vanessa Oshima, Mark Ferris
September 19, 2004
×

Citation

Oshima and Ferris (2004a, September 19). From CS to CRM. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/from-cs-to-crm