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Research papers

Generating market insight

This paper sets the scene for discussion on a crucial topic: 'Is market research enough to provide insight?'.Drawing on their own extensive experience as market researchers and business analysts for the pharmaceutical industry, the authors aim to...

Catalogue: Global Healthcare 2004
Authors: Martine Leroy-Sharman, Susanne West
February 22, 2004

Research papers

GPs- 2000AD in Europe

The aim of this paper is to help governments and pharmaceutical bodies work closer with GPs by understanding the latter's attitudes towards drug usage and cost- containment measures. The paper is in three parts. The first part considers the...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing
Authors: Peter Winters, Martine Leroy-Sharman
June 1, 1994

Research papers

Pricing research what should we actually remeasuring?

Pricing research should help companies to calculate the optimum price for each of their products, in order for companies to achieve their basic goal: Profitability. Pricing research however often fails to do this. Indeed, despite the large number of...

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry
Authors: Martine Leroy-Sharman, Ian Tinn
June 15, 1987