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Research papers

Master and optimise the future of a brand

The object of this talk is to present to you a tool with which to analyse and master this confrontation, intended to help those in charge of a brand in their prospective thinking on the future of this brand. I will first of all present the tool from...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Author: Geneviève Ville
Company: BVA Group
June 15, 1986
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Citation

Ville, G. (1986a, June 15). Master and optimise the future of a brand. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/master-and-optimise-the-future-of-a-brand


Research papers

Master and optimise the future of a brand (French)

The object of this talk is to present to you a tool with which to analyse and master this confrontation, intended to help those in charge of a brand in their prospective thinking on the future of this brand. I will first of all present the tool from...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Author: Geneviève Ville
Company: BVA Group
June 15, 1986
×

Citation

Ville, G. (1986a, June 15). Master and optimise the future of a brand (French). ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/master-and-optimise-the-future-of-a-brand-french-


Research papers

The predictive value of qualitative research

The objective of this paper is to illustrate the validity of qualitative research as a predictive tool. The predictive value of qualitative research and its possibilities of anticipating problem-solving is presented here as based on its own...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Authors: Susana Tisler, Juan S. Alós
Company: Ogilvy
June 15, 1986
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Citation

Tisler and Alós (1986a, June 15). The predictive value of qualitative research. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/the-predictive-value-of-qualitative-research


Research papers

From intuition to knowledge or implementing the intuition

In the contemporary cultural and economic context, launching a new product can only succeed if its technological evolution and market positioning correspond to the consumer's needs and stage of evolution. This first element is emphasised by the fact...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Authors: Veronique Laroche, Jean-Paul Chabanet
June 15, 1986
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Citation

Laroche and Chabanet (1986a, June 15). From intuition to knowledge or implementing the intuition. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/from-intuition-to-knowledge-or-implementing-the-intuition