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Research papers

Generating market insight

This paper sets the scene for discussion on a crucial topic: 'Is market research enough to provide insight?'.Drawing on their own extensive experience as market researchers and business analysts for the pharmaceutical industry, the authors aim to...

Catalogue: Global Healthcare 2004
Authors: Martine Leroy-Sharman, Susanne West
February 22, 2004
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Citation

Leroy-Sharman and West (2004a, February 22). Generating market insight. ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/generating-market-insight


Research papers

Consumer choice for over-the-counter drugs and supplements in the health care arena

A framework is presented to understand how consumers respond to eight topics for OTC health care, ranging from simple physical examinations to medicinal shampoo.The objective is to understand how consumers process information about health care, such...

Catalogue: Global Healthcare 2004
Authors: Hollis Ashman, Howard R. Moskowitz, Samuel Rabino, Dorothy Minkus- McKenna, John Himmelstein
Company: Moskowitz Jacobs Inc.
February 22, 2004
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Citation

Ashman, Moskowitz, Rabino, Minkus- McKenna and Himmelstein (2004a, February 22). Consumer choice for over-the-counter drugs and supplements in the health care arena. ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/consumer-choice-for-over-the-counter-drugs-and-supplements-in-the-health-care-arena


Research papers

Sensitive subject in a sensitive market

This paper discusses the problems of researching sensitive subjects in a conservative Islamic country such as Saudi Arabia. Using erectile dysfunction as a specific example, the paper discusses the avenues which have been explored and the crucial...

Catalogue: Global Healthcare 2004
Author: Jim Ryan
February 22, 2004
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Citation

Ryan, J. (2004a, February 22). Sensitive subject in a sensitive market. ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/sensitive-subject-in-a-sensitive-market


Research papers

Finding a place in the moving market of information supplies

The paper presents a case study on a survey conducted online among 1,017 French GPs.The authors explain how this survey helped the client define its strategy to conquer its market by gaining a better knowledge of its core target, its real competitors...

Catalogue: Global Healthcare 2004
Authors: Frank Bracq, Van Terradot
February 22, 2004
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Citation

Bracq and Terradot (2004a, February 22). Finding a place in the moving market of information supplies. ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/finding-a-place-in-the-moving-market-of-information-supplies


Research papers

Mirror, mirror on the wall - Are we the same for all?

This paper presents the results of a qualitative research study among diabetic patients that identifies distinct patient clusters based on existing attitudes and prevalent mindsets. Based on subsequent sharing of this data with leading...

Catalogue: Global Healthcare 2004
Authors: Sharmila Singh, Debraj Dasgupta
Company: KANTAR TNS Malaysia
February 22, 2004
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Citation

Singh and Dasgupta (2004a, February 22). Mirror, mirror on the wall - Are we the same for all?. ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/mirror-mirror-on-the-wall---are-we-the-same-for-all-