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Research papers

On-line qualitative research

This paper describes current developments in on-line focus group techniques and the applicability of such methodologies. The paper argues that while on-line focus groups have limitations in terms of their applications there are clear and common...

Catalogue: The Worldwide Internet Seminar 1998
Authors: Daniel Coates, Matthew Froggatt
Company: Burke, Inc.
June 15, 1998
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Citation

Coates and Froggatt (1998a, June 15). On-line qualitative research. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/on-line-qualitative-research


Research papers

New media audience measurement

The population of the Internet’s World Wide Web users has grown at astonishing rates during the past three years in the United States. As of mid-1997 over one in five American households surfs the web. In order to realize the potential of this...

Catalogue: The Worldwide Internet Seminar 1998
Authors: Steve Coffey, Tod Johnson
June 15, 1998
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Citation

Coffey and Johnson (1998a, June 15). New media audience measurement. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/new-media-audience-measurement


Case studies

The newest mousetrap: What does it catch?

The Internet is the newest methodology or mousetrap available to market researchers. Researchers disagree on how ready we are as an industry to move to on-line data collection. Questions abound about how representative the respondents we reach via...

Catalogue: The Worldwide Internet Seminar 1998
Authors: Alecia S. Helton, Roger Gates
Company: Texas Instruments
June 15, 1998
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Citation

Helton and Gates (1998a, June 15). The newest mousetrap: What does it catch?. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-newest-mousetrap-what-does-it-catch-


Research papers

Beyond server log files

This paper identifies and discusses the weaknesses of server log file based web site measurement systems concluding that these systems are undercounting the real audience accessing web sites due to web pages being cached. The paper details and...

Catalogue: The Worldwide Internet Seminar 1998
Author: Andrew Jarrett
Company: KANTAR TNS Malaysia
June 15, 1998
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Citation

Jarrett, A. (1998a, June 15). Beyond server log files. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/beyond-server-log-files


Research papers

Controlling the uncontrollable

This paper discusses the advantages and disadvantages of Web surveys and presents a design to reduce some of the inherent problems. This design is tested and evaluated. The aim is to control the uncontrollable sample that is the Internet population ...

Catalogue: The Worldwide Internet Seminar 1998
Author: Micael Dahlén
June 15, 1998
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Citation

Dahlén, M. (1998a, June 15). Controlling the uncontrollable. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/controlling-the-uncontrollable


Research papers

CATI, CAPI and web interviews

The Internet offers several versatile new technologies which can be applied not only to interviewing Internet users but also as a new and superior means to solve problems for which CAPI is presently used. Internet-based interviewing is not just for...

Catalogue: The Worldwide Internet Seminar 1998
Author: Iain MacKay
June 15, 1998
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Citation

MacKay, I. (1998a, June 15). CATI, CAPI and web interviews. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/cati-capi-and-web-interviews


Research papers

Email research

This paper gives an overview of the email research methodology and in particular the issues that need to be taken into consideration when designing and implementing an email survey. It draws upon examples from projects conducted by Research...

Catalogue: The Worldwide Internet Seminar 1998
Author: David Walker
June 15, 1998
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Citation

Walker, D. (1998a, June 15). Email research. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/email-research


Research papers

Projectable internet panels

This paper describes how RelevantKnowledge applies the “best practices” of traditional media research to the world of World Wide Web measurement. RelevantKnowledge provides the World Wide Web marketplace with audience demographics site...

Catalogue: The Worldwide Internet Seminar 1998
Authors: James D. Peacock, Jeanette Sundberg-Cohon
June 15, 1998
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Citation

Peacock and Sundberg-Cohon (1998a, June 15). Projectable internet panels. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/projectable-internet-panels


Research papers

Evaluating and enhancing Internet web sites

This paper presents case histories of several Internet-based research programs intended to evaluate and enhance Web sites. Findings from these “on-line” studies are compared to an off-line study in which Internet sites were evaluated...

Catalogue: The Worldwide Internet Seminar 1998
Author: Scott Young
Company: Perception Research Services International
June 15, 1998
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Citation

Young, S. (1998a, June 15). Evaluating and enhancing Internet web sites. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/evaluating-and-enhancing-internet-web-sites