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Research papers

Measurement of media intangibles (French)

Readership studies and audience measurements are today common place in the media field. But we know very little about the intangible values added by a given magazine or journal to the advertising message. It is not enough to know how many people-read...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Andre Chudnoff
June 15, 1959
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Citation

Chudnoff, A. (1959a, June 15). Measurement of media intangibles (French). ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/measurement-of-media-intangibles-french-


Research papers

Aided recall media research

The use of recall aids as a stimulus to the memory of informants has been most highly developed in media research, and it is from this field that I draw the two examples which I wish to discuss today. The I.P.A. National Readership Survey is a...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: David R. Aitchison
June 15, 1959
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Citation

Aitchison, D. R. (1959a, June 15). Aided recall media research. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/aided-recall-media-research


Research papers

Measurement of media intangibles

Readership studies and audience measurements are today common place in the media field. But we know very little about the intangible values added by a given magazine or journal to the advertising message. It is not enough to know how many people-read...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Andre Chudnoff
June 15, 1959
×

Citation

Chudnoff, A. (1959a, June 15). Measurement of media intangibles. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/measurement-of-media-intangibles


Research papers

Attitude research and international advertising themes

I shall begin by examining the psychological problems which have to be faced by those considering world advertising themes, and review the research that has been done on cultural differences in personality and motivation. This review of academic...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: John A. Downing
June 15, 1959
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Citation

Downing, J. A. (1959a, June 15). Attitude research and international advertising themes. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/attitude-research-and-international-advertising-themes


Research papers

Attitude research and international advertising themes (French)

I shall begin by examining the psychological problems which have to be faced by those considering world advertising themes, and review the research that has been done on cultural differences in personality and motivation. This review of academic...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: John A. Downing
June 15, 1959
×

Citation

Downing, J. A. (1959a, June 15). Attitude research and international advertising themes (French). ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/attitude-research-and-international-advertising-themes-french-


Research papers

A note on the application of motivation research in a modern advertising agency (French)

The modern advertising agency does not create any advertisement in a vacuum. It ensures that everything published by its clients is part of an integrated marketing operation - whether it is an advertisement in any of the major media, point-of-sale...

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Author: Graeme Cranch
June 15, 1957
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Citation

Cranch, G. (1957a, June 15). A note on the application of motivation research in a modern advertising agency (French). ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/a-note-on-the-application-of-motivation-research-in-a-modern-advertising-agency-french-


Research papers

A note on the application of motivation research in a modern advertising agency

The modern advertising agency does not create any advertisement in a vacuum. It ensures that everything published by its clients is part of an integrated marketing operation - whether it is an advertisement in any of the major media, point-of-sale...

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Author: Graeme Cranch
June 15, 1957
×

Citation

Cranch, G. (1957a, June 15). A note on the application of motivation research in a modern advertising agency. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/a-note-on-the-application-of-motivation-research-in-a-modern-advertising-agency


Research papers

Research can and does help advertising

Advertising is one of the means to move products (or services) to the consumer, to make consumers (in all their varieties, including industrial buyers e.g.) buy the goods or services that are being advertised. There are those who say advertising...

Catalogue: ESOMAR Congress 1956: Advertising Research
Author: Jan Stapel
June 15, 1956
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Citation

Stapel, J. (1956a, June 15). Research can and does help advertising. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/research-can-and-does-help-advertising


Research papers

Advertising and marketing research (French)

Nowadays, it has become a trivial matter to note that the techniques of market studies have historically their first development. In the search by the industrials for a better profitability of their public expenditure. In the many studies which...

Catalogue: ESOMAR Congress 1956: Advertising Research
Author: Philippe De Vendeuvre
June 15, 1956
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Citation

De Vendeuvre, P. (1956a, June 15). Advertising and marketing research (French). ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/advertising-and-marketing-research-french-