You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Information Technology.
ANA has found 46 results for you, in 164 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The sales force and electronic territory management

In today's rapidly changing climate it is vital that companies maximise the return from their investments. The sales force is one of the largest investments, and companies have added to that investment by introducing computers and electronic...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing
Author: David Holmes
June 1, 1994

Research papers

Marketing management support systems

A Marketing Management Support Systems can be defined as any device combining (I) information technology, (II) marketing data and/ or knowledge, and (III) analytical capabilities, made available to one or more marketing decision-makers with the...

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing
Authors: Berend Wierenga, Gerrit H. van Bruggen
June 15, 1993

Research papers

Executive information and decision support systems- A revolution in the making

Japanese Industry as a whole can be justly proud of the extent to which senior executives use, and value information. In a recent study of major Japanese Industrial companies, the professional services firm Ernst & Young made some interesting...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Author: David Brown
June 15, 1992

Research papers

A world of diminishing distance

Many centuries ago, the term "direct marketing" was a conspicuous fact of life for those involved in the very beginnings of human trade and commerce. As man moved from the most primitive hunter- gatherer societies - within the scope of extended...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Authors: Robert A. Schmitz, Marc L. Rovner
June 15, 1992

Research papers

Managing marketing information

Marketing information systems, tools, techniques, and technologies all hold the promise that better market information will become available more quickly in order to make better marketing decisions. In this paper it is argued that the use of...

Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?
Author: Wil Wurtz
June 15, 1992

Research papers

Proper use of qualitative and quantitative data in marketing research in the new technology age

The personalization of consumption is advancing because of the increase in single person households, which is due to the heightening maturation of consumption mind and individualistic orientation since the middle of the eighties. It has become...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Author: Terue Ohashi
June 15, 1992

Research papers

Change will be standard

Financial Services Companies (FSC’s) are facing a decade in which change will be standard and business as usual the exception. To cope with that situation FSC’s must explore marketing and information technology in an explicitly different...

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research
Author: Joseph L. Nuissl
June 15, 1992

Research papers

How can we stock and retrieve meter panel aggregated data?

In view of the enormous mass of data coming from a TV meter measurement study, the user has to find an answer to the way of working more efficiently in the shortest possible time. The rapid development of informatics technics has revolutionised the...

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Author: J. I. Butiná
June 15, 1991

Research papers

(Data + data) × intelligence= Information

This paper will serve to re-emphasise several of the points made by the previous speaker, as well as revisiting other aspects of data interpretation in the pharmaceutical industry. It examines several of the more important areas where data...

Catalogue: EphMRA/ESOMAR Seminar 1991: 1993 And Beyond
Author: Charles Galsworthy
June 15, 1991